This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Career Prospects

  • Account Executives
  • Media Buyers
  • Media Planners
  • Advertising & Promotion Personnel
  • Social Media Executives
  • Brand Executives and Copywriters

Academic Progression

  • Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.

Programme Outline

  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Consumer Behaviour
  • Introduction to Advertising
  • Malaysia: Cultural & Religious Practices
  • Basic Photography
  • Design for Print
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Communication Law
  • Advertising Creative Campaign
  • Media Planning
  • Measurement of Advertising Effectiveness
  • Advertising for Electronic Media
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Marketing

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular 
  • Co-Curricular Courses can be taken in any semester of the study

Tunku Abdul Rahman University College (‘TAR University College’), formerly known as Tunku Abdul Rahman College (‘TAR College’), is a premier institution of higher learning in Malaysia set up in 1969 by the Malaysian Chinese Association (MCA) to provide quality and affordable tertiary education to Malaysians.

TAR College was named after the first Prime Minister of Malaysia, Allahyarham YTM Tunku Abdul Rahman Putra Al-Haj and set up to complement and supplement the efforts of the Malaysian Government to meet the current and future manpower needs of the nation.

It has since been successfully upgraded to University College on 2 May 2013, opening up a new vista for the University College to explore and to develop further in the sphere of academia.

See all TARC University College courses

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