Diploma In Marketing - Distance Learning

Course details

COURSE CONTENT

• INTRODUCTION TO MARKETING
• WHAT IS MARKETING?
• MARKETING PLANNING AND STRATEGY
• MARKET ANALYSIS
• THE MARKETING ENVIRONMENT
• MARKET RESEARCH AND MARKETING INFORMATION SYSTEMS
• CONSUMER BEHAVIOUR
• BUSINESS BUYER BEHAVIOUR
• MARKET SEGMENTATION
• THE MARKETING MIX
• PRODUCT AND BRANDS
• SERVICE MARKETING
• PRICE
• PROMOTION
• PLACE
• RETAILING
• WHOLESALING
• COMPETITION AND MARKETING
• COMPETITOR ANALYSIS
• COMPETITIVE STRATEGIES
• INTERNATIONAL MARKETING
• MARKETING ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
• MARKETING IMPLEMENTATION
• EXPERIENTIAL MARKETING
• THE EXPERIENCE AS THE BRAND
• EXPERIENTIAL MARKETING FRAMEWORKS
• EXPERIENTIAL MARKETING CAMPAIGNS
• DEVELOPING EXPERIENTIAL MARKETING CAMPAIGNS
• INTERNET MARKETING
• DOING BUSINESS ON THE INTERNET
• ANALYSING THE WEB
• PROMOTING YOUR WEBSITE
• SEARCH ENGINE OPTIMISATION
• E-COMMERCE
• THE THEORY OF E-COMMERCE
• INTRODUCTION TO WEB SITE DESIGN
• HTML
• XHTML
• CSS
• PUBLIC RELATIONS
• ONLINE PUBLIC RELATIONS
• THE SOCIAL MEDIA LANDSCAPE
• THE INTERNET AS A MEDIA
• PUBLIC RELATIONS AND SEARCH ENGINE OPTIMISATION
• SOCIAL MEDIA AND PUBLIC RELATIONS STRATEGY
• ONLINE INFLUENCES ON PRESENT PUBLIC RELATIONS PRACTICES
• PRESENTATION SKILLS
• MARKETING PROJECT
• METHODS OF TRAINING
• SUBJECT EXPERTS
• POSSIBLE CAREERS
• WHO SHOULD APPLY
• QUALIFICATIONS

COURSE PROJECTS

The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.

Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.