Diploma in Marketing and Retail Management (Chinese)

Course details

Business Etiquette

This unit aims to allow students to understand the concepts of business etiquette and learn how to apply the rules in a wide variety of typical business etiquette. The unit will also focus on etiquette communication based on the office protocol and with professional conduct.

Research for Retail Management

Retail is a great sector in the business industry. Thus, this module assists the students in understanding the concepts and knowledge behind the retail sector. For this subject, students can choose a brand or retail store they are interested in and do research project on it.

Marketing

This unit introduces students to the concepts of marketing. In addition, the mechanism of the marketing process is also discussed with extensive coverage on topics of the marketing mixes, i.e. product, price, promotions and distribution.

Business Statistics

This unit provides a better appreciation of statistics with the application of probability into hypotheses testing. This also includes topics like sampling distribution, confidence interval, simple correlation, regression analysis, etc.

Business Communication II

This unit equips students with the essential skill of business communication including writing of letter, reports, minutes, memorandums and electronic mails. Other skills include presentations, listening and management of meetings.

Entry Requirment

• above 17 years old
• The candidate must pass three GCE 'O' Level subjects;
• OR graduate from a recognized High School;
• OR holds a Diploma/Certificate;
• OR equivalent qualification
• Language Requirement for English-taught classcandidate must pass the English Language Test, earn minimum 70% of total mark.
• Language Requirement for Chinese-taught classMinimum 9 years formal education in Chinese   OR   GCE O Level Chinese Pass.

Course Schedule:

One class per week;

Graduation Requirement:

Candidates must successfully complete all five subjects to be awarded the Diploma