Course details
This programme has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments. There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.
Programme Aims and Objectives
This programme introduces participants to the areas of marketing, advertising, sales & public relations enabling them to understand the tools and enhance their studies in the marketing and communications area. It aims to provide students with a foundation for the analysis of each of the four modules within organisations’ decision making processes, the internal and external influences affecting the communications strategy of an organisation and the role of information in the mix.
Course Structure
The Diploma in Marketing, Advertising, Sales and Public Relations is held over two evenings per week over. The lecturing team consists of staff that combine both academic qualifications with substantial practical business and marketing experience. A wide range of teaching techniques including lectures, videos, workshops, seminars and case studies will form an integral part of the course. The programme also encourages discussion and contributions from students on all aspects of marketing, advertising, sales and public relations. Specialists are invited to deliver presentations giving students insights into their work experiences & techniques within their specialist areas.
Assessment
To be awarded the Diploma in Marketing, Advertising, Sales and PR, students will be required to complete a written assignment worth 30% of their final mark for each module and complete a written exam at the end of the year, which is worth 70% of the overall mark.
Programme Content
Advertising
The module looks at advertising’s role and function within marketing communications. Students learn of the different players within the advertising world and how advertising campaigns are developed. Focus is also placed on the advertising agency, the media landscape and the regulation of advertising in Ireland. Students are also introduced to advertising research and its use within the advertising process. The module also covers additional insights such as the emergence of advertising on the internet, sponsorship and product placement. Finally the effect of globalisation on advertising is examined as well as the social and ethical impact of advertising on culture.
Sales & Sales Management
On completion of this subject, students will have gained an appreciation of the role of the selling function in business. Business and consumer buyer behaviour will be explored and as well as the implementation of sales strategies and key account management. Additional insights include the management of the sales force and highly effective personal selling techniques.
Public Relations
The world of PR has taken on a new meaning this century. This module attends to the principles and practice of public relations. Considerable attention is paid to the issue of media effectiveness, preparation of PR communications and other techniques used in public relations including press writing, photo calls and dealing with the media. There is a considerable focus is on how PR can work as an ally to marketing and add value to advertising campaigns.
Marketing Theory & Practice
This module introduces the student to the essentials of marketing theory and the many techniques employed by marketers to achieve a competitive advantage in today’s marketplace. It covers the integration of contemporary issues and perspectives in the marketing process that have emerged in recent years including the use of viral marketing campaigns, online media tools, experiential marketing and the application of these to real life marketing scenarios.
Updated on 08 November, 2015Course Location
About Dublin Business School
We_They specialises in the provision of career focused business and law education as well as the delivery of contemporary programmes in the areas of arts, media, social science, humanities and psychology. This is an exciting time for you as you lay the foundations for the rest of your life. At We_They we will do all that we can to help you to make the right choices for your future and a programme of study at We_They will give you the best possible start in your career. We have developed our courses in collaboration with industry and professional bodies, so that when you graduate, in addition to your academic qualifications, you will have the skills and knowledge to begin a successful career. Our ethos is to provide programmes which are highly focused and relevant to domestic and international students which employ innovative approaches to teaching and learning.
One of these innovations is We_They Advantage. We_They Advantage is an initiative which gives students the opportunity to engage in a development programme run parallel to their academic studies that prepares students for the workplace. It has long been recognised that the role of third level is not simply to impart knowledge but to contribute to maintaining a competitive and a ‘smart’ economy, and also to play a valuable part in the holistic development of the person. Part of this development relates to the fostering of ‘transferable’ or ‘generic’ skills in inpiduals. Examples of such skills are communication skills, planning, leadership, multi-tasking etc. – skills that are essential not just in learning or work situations, but in all areas of life. We_They Advantage assists We_They students in developing these important skills.
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