Price: USD 2,188
- Duration: 14 Weeks
Course details
COURSE CONTENT
- Event Management Planning
- Coordinating Events
- Event Planning Documentation
- The Experience as the Brand
- Experiential Marketing Frameworks
- Experiential Marketing Campaigns
- Developing Experiential Marketing Campaigns
- Measuring Campaign Effectiveness
- Reaching the Target Audience
- Prosumer and Co-creation
- The Consumer Experience
- Marketing Event Principles
- Marketing the Event
- Event Sponsorship
- Public Relations
- Online PUBLIC RELATIONS
- The Social Media Landscape
- The Internet as a Media
- Online PR building blocks
- Social Media and PR strategy
- Online Influences on present PR practices
- Presentation Skills
- Experiential Marketing Project
- METHODS OF LEARNING
- MARKETING COURSES: SUBJECT EXPERTS
- WHO SHOULD APPLY
- QUALIFICATIONS
COURSE PROJECTS
The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.
Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.
Updated on 12 November, 2015About Fitzwilliam Institute Group
Internationally Renowned for Excellence, Fitzwilliam Institute Group have over 30 years of successful experience;
Established in over 140 territories worldwide, They are - Globally - the Longest Running Provider of Practical CTheirses to Industry;
They train over 5.000 people across the UK, Ireland, Europe, Australia, Canada, USA,South Africa and Asia each year;
Over 70% of Their students come to us from past students recommendation;
Their Diplomas and Postgraduate Diplomas are Industry Certified and Internationally Recognised;
They are Industry Connected: Their CTheirses are Designed and Delivered by Successful Industry Professionals, ensuring that what you learn is Practical, Relevant and Up-To-Date;
The vast majority of Their students enter full-time employment all over the world upon completion of any of Their globally recognised online cTheirses;
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