Diploma In Experiential Marketing - Distance Learning

Course details

COURSE CONTENT

• Event Management Planning
• Co­ordinating Events
• Event Planning Documentation
• The Experience as the Brand
• Experiential Marketing Frameworks
• Experiential Marketing Campaigns
• Developing Experiential Marketing Campaigns
• Measuring Campaign Effectiveness
• Reaching the Target Audience
• Prosumer and Co-creation
• The Consumer Experience
• Marketing Event Principles
• Marketing the Event
• Event Sponsorship
• Public Relations
• Online PUBLIC RELATIONS
• The Social Media Landscape
• The Internet as a Media
• Online PR building blocks
• Social Media and PR strategy
• Online Influences on present PR practices
• Presentation Skills
• Experiential Marketing Project
• METHODS OF LEARNING
• MARKETING COURSES: SUBJECT EXPERTS
• WHO SHOULD APPLY
• QUALIFICATIONS

COURSE PROJECTS

The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.

Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.