Course details
COURSE CONTENT
- Event Management Planning
- Coordinating Events
- Event Planning Documentation
- The Experience as the Brand
- Experiential Marketing Frameworks
- Experiential Marketing Campaigns
- Developing Experiential Marketing Campaigns
- Measuring Campaign Effectiveness
- Reaching the Target Audience
- Prosumer and Co-creation
- The Consumer Experience
- Marketing Event Principles
- Marketing the Event
- Event Sponsorship
- Public Relations
- Online PUBLIC RELATIONS
- The Social Media
… + Read More
Course details
COURSE CONTENT
- Event Management Planning
- Coordinating Events
- Event Planning Documentation
- The Experience as the Brand
- Experiential Marketing Frameworks
- Experiential Marketing Campaigns
- Developing Experiential Marketing Campaigns
- Measuring Campaign Effectiveness
- Reaching the Target Audience
- Prosumer and Co-creation
- The Consumer Experience
- Marketing Event Principles
- Marketing the Event
- Event Sponsorship
- Public Relations
- Online PUBLIC RELATIONS
- The Social Media Landscape
- The Internet as a Media
- Online PR building blocks
- Social Media and PR strategy
- Online Influences on present PR practices
- Presentation Skills
- Experiential Marketing Project
- METHODS OF LEARNING
- MARKETING COURSES: SUBJECT EXPERTS
- WHO SHOULD APPLY
- QUALIFICATIONS
COURSE PROJECTS
The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.
Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.
Updated on 12 November, 2015 - Read LessAbout Fitzwilliam Institute Group
Internationally Renowned for Excellence, Fitzwilliam Institute Group have over 30 years of successful experience;
Established in over 140 territories worldwide, They are - Globally - the Longest Running Provider of Practical CTheirses to Industry;
They train over 5.000 people across the UK, Ireland, Europe, Australia, Canada, USA,South Africa and Asia each year;
Over 70% of Their students come to us from past students recommendation;
Their Diplomas and Postgraduate Diplomas are Industry Certified and Internationally Recognised;
They are Industry Connected: Their CTheirses are Designed and Delivered by Successful Industry Professionals, ensuring that what you learn is Practical, Relevant and Up-To-Date;
The vast majority of Their students enter full-time employment all over the world upon completion of any of Their globally recognised online cTheirses;
See all Fitzwilliam Institute Group courses