Diploma in Digital Marketing

Course details

The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear daily. The SureSkills Diploma in Digital Marketing is a part time industry-led evening course, which has been designed by Industry experts to incorporate the new QQI/FETAC award for Digital Marketing covering the latest trends, strategies, real world experiences and best practices in the Digital Industry.

This practical hands on course will give you a complete overview of all the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses.

What will be learned?

How digital and social media marketing can grow your business by understanding the best practices and essentials in the following channels;

• Introduction to Digital Marketing
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC)
• Google Analytics
• Email Marketing
• Inbound Marketing
• Social Media (Facebook, Google+, Linkedin)
• Twitter, YouTube and Blogging
• Affiliate Marketing
• Digital Display Advertising
• Mobile Marketing
• Planning and Implementing a Digital Strategy

Course outcomes

You will learn;

• How to target and engage with your prospects & customers across the digital channels
• Search strategies, testing options & landing page best practices to generate leads
• How to use social media to reach & engage with the right audiences anywhere on the web
• Multi-channel content marketing & how you can measure your ROI
• How to execute and improve the ROI of any online campaign
• How to stay current and competitive on the latest digital & social media trends
• How to use your web analytics to measure what matters, identify changes that you can make to improve business results quickly
• Which metrics to focus on based on your objectives, audience and offering
• How to plan a digital marketing campaign from inception to completion
• You will gain practical, real-world digital marketing training that will grow your business and accelerate your career

Who should attend?

Whether you are looking to grow your business, develop business opportunities or build and advance your career, this course is relevant for most professionals in business today.

• Sales & Marketing professionals
• Small Business owners/managers
• IT & HR professionals
• Recruiters
• Consultants and Account Executives

This course runs and offers a fantastic opportunity to network with fellow professionals, business owners & industry peers, giving you a fantastic learning experience in a relaxed and practical environment and is delivered in a classroom/workshop format, accompanied with templates, slides and peer discussions.