Course details
The online marketing, sales and digital strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.
Programme Aims and Objectives
The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.
Assessment
To be awarded the Diploma in Digital Marketing & Strategy students are required to create and develop a full digital plan and campaign that involves conceiving, designing, creating, promoting, executing and measuring a successful launch of an online business, service or product (100%).
Programme Content
Online Marketing
Analyse key ways of driving traffic, creating awareness and generating and managing leads online, for businesses and services.
- Content Marketing Programmes
- Content Marketing Programmes
- Inbound Marketing Strategies
- SEO and Website Optimisation
- Pay Per Click Marketing
- Website Analytics
- Email Marketing
- Leveraging Blogging, Micro-bloggin, Video, Images and Audeo to help engage and activate customers online.
Effective Use of Social Media
Analysing key social media channels and platforms and look at case studies of business that are using social media to develop their business.
- In depth look at perse number of social media platforms and channels with relevant case studies
- Develop business cases and objectives for Social Media Programmes
- How to identify relevant social media channels for your business
- Risks associated with engaging with social tools
- Listening to your customers, competitors and the marketplace
- Designing, implementing and measuring social campaigns
- How to measure effectiveness of social media campaigns
Developing and Executing a Digital Strategy
How to create a digital strategy for your organisation that takes a holistic view of all digital and social channels and platforms and aligns with strategic goals. Align overall business objectives and goals with digital strategies
- Aligning overall business objectives and goals with digital strategies
- Importance of creating digital personas that represents the behaviours, needs and technographics of raget audience
- How to analyse and research digital preferences and locations of target audiences
- How to decompose a digital strategy into an executable digital tactic framework which delivers on stated business objectives
- Develop relevant digital content and distribute through appropriate channels for your audiences with a focus on customer activation and conversion
- How to measure effectiveness of digital programmes
Online Sales Optimisation
Create a programme for testing, measuring and optimising site content to ensure the sales funnel is constantly meeting targets and goals.
- Case studies demonstrating the power that images, content and information layout have on augmenting conversion outcomes for online properties
- Analysing B2B, B2C and economics Sales Funnels and assessing effectiveness and potential leakage points
- Optimising site design augmented with a clear calls to action programme
- Implement A/B split and multi-variate testing programmes
- Analysing site information architecture to ensure no information blockages
- Measuring channel and campaign effectiveness at granular level with meaningful and trackable Key Performance Indicators
Course Location
About Dublin Business School
We_They specialises in the provision of career focused business and law education as well as the delivery of contemporary programmes in the areas of arts, media, social science, humanities and psychology. This is an exciting time for you as you lay the foundations for the rest of your life. At We_They we will do all that we can to help you to make the right choices for your future and a programme of study at We_They will give you the best possible start in your career. We have developed our courses in collaboration with industry and professional bodies, so that when you graduate, in addition to your academic qualifications, you will have the skills and knowledge to begin a successful career. Our ethos is to provide programmes which are highly focused and relevant to domestic and international students which employ innovative approaches to teaching and learning.
One of these innovations is We_They Advantage. We_They Advantage is an initiative which gives students the opportunity to engage in a development programme run parallel to their academic studies that prepares students for the workplace. It has long been recognised that the role of third level is not simply to impart knowledge but to contribute to maintaining a competitive and a ‘smart’ economy, and also to play a valuable part in the holistic development of the person. Part of this development relates to the fostering of ‘transferable’ or ‘generic’ skills in inpiduals. Examples of such skills are communication skills, planning, leadership, multi-tasking etc. – skills that are essential not just in learning or work situations, but in all areas of life. We_They Advantage assists We_They students in developing these important skills.
See all Dublin Business School courses- Sales Management Diploma (Level 5) Inspire London CollegeEUR 22
EUR 1,237Duration: Upto 4 Weeks - Productivity Hacks: Energy and Time Management Alpha AcademyEUR 24
EUR 200Duration: Upto 2 Hours
