Diploma in Digital Marketing for Business

Course details

A practical diploma aimed at individuals who want to achieve success in their own role and for their business.

Learn how to achieve excellence in digital marketing and social media.

What this course delivers:

• Expert training by a qualified trainer, with practical experience in using online marketing to win a global publishing contract and to deliver business support services worldwide.
• A support service for those new to online marketing and social media, as well as a fast track route to excellence for those familiar with basic concepts in these areas.
• Customised delivery based on your specific business goals. A personalised digital marketing plan will be one of the key outputs from the course.
• Hands-on use of online tools throughout the course, including innovative pre-session, in session, intersession and post-session support.
• A practical approach in each module to ensure positive business and personal benefits designed to transform your situation.
• Updates on all relevant online services & platforms

Overview

This course is designed not only for those involved in marketing and IT, but also for all those involved in communicating, in sales, customer service, the arts, research and development, HR and every aspect of business, government or personal development.

The online revolution will transform those who embrace it and the organisations who support these new communication tools. This course provides in-depth guidance on the latest tools in each area combined with a rigorous approach to planning and executing, including guidance on governance and deployment.

All will learn how to:

• Set up accounts in all key services
• Create a customised digital marketing plan for your business
• Use advanced online tools for personal and business objectives
• Learn advanced tactics to ensure success on each platform
• Integrate online marketing & social media with existing activities

Outline

The following modules will be included:

Pre course ice-breaking – all participants invited to set up a Twitter account and answer a question using a # tag. Instructions provided by email.

Session Plan

Introduction to the course & individual objectives

• Personal & business objectives for each participant
• Questions on online set up answered
• Checking of each participant’s accounts
• Intersession recommendations for full participation by all attendees

Digital Marketing & Social Media

• The latest developments in SEO, Pay Per Click & Social Media
• Web 2 to Web 3. Where are you?
• The key elements of a social media & digital marketing plan
• Review of online participation & Assignment 1

Digital Marketing Strategies

• SEO – the latest developments
• Engagement strategies – linking online & off
• Email marketing
• The link to classic marketing & the 4 P’s
• Linking strategies to business & corporate mission statements
• Personal strategy review
• Review of online participation & Assignment 2

Customer & User engagement strategies

• A whole new ball game – engagement
• Strategies overview
• Tools & advanced techniques
• Measuring & monitoring engagement
• When not to engage
• Review of online participation & Assignment 3

Content development – strategies & tactics

• Brief explanation about the role of content
• Examples of the 7 content types
• Content strategies
• User generated content
• Staff generated content
• Guidelines & Governance
• Review of online participation & Assignment 4

Online promotion strategies

• Online promotion
• It’s not about the money – free promotion
• It is about the money – buying your way up
• Adwords & Adsense
• YouTube, Twitter & Facebook paid for promotions
• Review of online participation & Assignment 5

Online analytics – measuring & monitoring for digital marketing

• Measuring & monitoring review & Q&A
• Tracking sentiment, hits, followers & influencers
• Tracking demographics, communities & engagement
• Tracking competitors, themes and keywords
• Deciding on what to track
• Review of online participation & Assignment

Social media & digital marketing

• Brief explanation about the main sites & site Q&A
• Advanced site set up & development for your business
• Site engagement strategies – the use of lists & groups
• Follower growth strategies & tools
• Social media for business & corporate communication
• #tag developments Q&A
• Review of online participation & Assignment 2

LinkedIn for business

• Facebook sharing review & LinkedIn Q&A
• Advanced LinkedIn set up & development
• LinkedIn engagement strategies – the use of groups
• LinkedIn follower growth strategies & tools
• LinkedIn for business communication
• Blogging introduction & intersession Q&A
• Review of online participation & Assignment 4

Blogging for business

• Blogging review & Q&A
• Advanced blog set up & development
• Blog engagement strategies – content development strategies
• Follower growth strategies & tools
• Blogging for business communication
• Image & video based blogs
• Review of online participation & Assignment 5

Your Social Media & Digital Marketing Plan

• Personal plan review & Q&A
• Objectives, who, resources
• Integration, governance, monitoring
• Plan review intersession Q&A & final assignment

Digital Marketing Tools & Certificate Award module

• Plan review & Q&A
• Advanced digital marketing & social media tools review
• Site reviews
• Course evaluation
• Certificate award
• 90 day post course support outline