Diploma in Digital Marketing

Course details

The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear daily.

The SureSkills Diploma in Digital Marketing is a part time industry-led evening course, which has been designed by Industry experts to incorporate the latest trends, strategies, real world experiences and best practices in the Digital Industry.

This practical hands on course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses

What will be learned?

How digital and social media marketing can grow your business by understanding the channel best practices and essentials

• Introduction to Digital Marketing
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC)
• Google Analytics
• Email Marketing

Inbound Marketing***new

• Facebook Marketing
• LinkedIn for Lead Generation
• Twitter, YouTube and Blogging
• Social Media Monitoring, Online PR & emerging social media trends

E – commerce***new

• Digital Display Advertising
• Mobile Marketing
• Affiliate Marketing
• Planning and Implementing a Digital Marketing Strategy

Course benefits

Over the course of the you will learn;

• How to target and engage with your prospects & customers across the digital channels
• Search strategies, testing options & landing page best practices to generate leads
• How to use social media to reach & engage with the right audiences anywhere on the web
• Multi channel content marketing & how you can measure the ROI
• How to execute and improve the ROI of any online campaign
• To stay current and competitive on the latest digital & social media trends
• How to use your web analytics to measure what matters, identify changes that you can make to improve business results quickly
• Which metrics to focus on based on your objectives, audience and offering
• To plan a digital marketing campaign from inception to completion
• You will gain practical, real-world digital marketing training that will grow your business and accelerate your career

Who should attend

Whether you are looking to grow your business, develop business opportunities or build and advance your career, this course is relevant for most professionals in business today especially;

• Sales & Marketing professionals
• Business owners/managers
• IT & HR professionals
• Recruiters
• Consultants & Executives
• Graduates