- Duration: 2 Years
Course details
COURSE CONTENT
- INTRODUCTION TO BUSINESS MANAGEMENT
- STRATEGIC MANAGEMENT
- OPERATIONS MANAGEMENT
- THE EXTERNAL ENVIRONMENT
- MARKETING
- DOING BUSINESS ON THE INTERNET
- DOING BUSINESS ON A GLOBAL SCALE
- MATHEMATICS AND STATISTICS FOR BUSINESS
- FINANCIAL ACCOUNTING
- MACROECONOMICS
- MICROECONOMICS
- BUSINESS ADMINISTRATION
- BUSINESS INFORMATION SYSTEMS
- LEADERSHIP AND COMMUNICATION IN THE WORKPLACE
- EFFECTIVE PERFORMANCE IN THE WORKPLACE
- EMPLOYEE RELATIONS AND THE LAW
- BUSINESS ETHICS
- ENTREPRENEURIAL SKILLS
- SPREADSHEETS (CALC)
- CASE STUDIES
- PUBLIC RELATIONS
- THE MEANING AND DEVELOPMENT OF PUBLIC RELATIONS
- PUBLIC RELATIONS: PUBLIC RELATIONS SECTORS
- PUBLIC RELATIONS: ETHICAL AND LEGAL ISSUES
- MASS MEDIA
- MEDIA RELATIONS
- THE SOCIAL MEDIA LANDSCAPE
- SETTING UP & MARKETING YOUR OWN CONSULTANCY
- PRESENTATION SKILLS
- BUSINESS MANAGEMENT BRIEFS
- ADDITIONAL INFORMATION
- METHODS OF TRAINING
- SUBJECT EXPERTS
- WHO SHOULD APPLY
- QUALIFICATIONS
COURSE PROJECTS
The course projects feature Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.
Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.
Updated on 12 November, 2015About Fitzwilliam Institute Group
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