This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Minimum Entry Requirement:

SPM

  • 5 credits in the relevant subjects which must include Mathematics and English Language* and Pass in Bahasa Malaysia
OR
O Level
  • 5 grade C in the relevant subjects which must include Mathematics and English Language
OR
UEC
  • 3 grade B in the relevant subjects which must include one Mathematics subject and English Language
OR
Others
  • Relevant TARC/ TAR UC Certificate or similar Certificate accredited by MQA.

Programme Structure

  • Introduction to Accounting 
  • Microeconomics 
  • Quantitative Studies 
  • Introduction to Organisation and Management 
  • Fundamentals of Accounting 
  • Information Technology & Systems 
  • Macroeconomics 
  • Fundamentals of Marketing 
  • Introduction to E-Commerce
  • Web Page Design 
  • Basic Management Principles 
  • Fundamentals of Selling
  • IS for Marketing & Management 
  • IT Applications for Marketing 
  • Consumer Behaviour 
  • Fundamentals of Finance 
  • Business & Cyber Law 
  • Marketing Research 
  • Web Design for Marketing 
  • International Marketing
  • Ethics for Business  
  • Marketing Strategies for E-Commerce
  • Setting Up An Online Business
  • Entrepreneurship

Compulsory Courses:

  • English Language, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette.

Progression

  • Graduates of the Diploma in Business Studies (E-Commerce & Marketing) can proceed to Year 2 of the TAR UC Bachelor of Business (Hons.) in Marketing programme on credit transfer.
  • Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UC or other universities on credit transfer.

Career Prospects

  • Graduates of Diploma in Business Studies (E-Commerce & Marketing) can seek employment in almost every sector of e-business such as tourism, hospitality, electrical and electronics, information technology, communications, media, banking and finance, education, insurance, travel, entertainment, advertising and promotion, market research, consumer services, retail at the sub-professional level as well as self employment.

Tunku Abdul Rahman University College (‘TAR University College’), formerly known as Tunku Abdul Rahman College (‘TAR College’), is a premier institution of higher learning in Malaysia set up in 1969 by the Malaysian Chinese Association (MCA) to provide quality and affordable tertiary education to Malaysians.

TAR College was named after the first Prime Minister of Malaysia, Allahyarham YTM Tunku Abdul Rahman Putra Al-Haj and set up to complement and supplement the efforts of the Malaysian Government to meet the current and future manpower needs of the nation.

It has since been successfully upgraded to University College on 2 May 2013, opening up a new vista for the University College to explore and to develop further in the sphere of academia.

See all TARC University College courses

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