Diploma In Business Innovation & Design

Course details

Design Thinking is a dynamic and exciting management approach t hat spurs creativity and innovation in businesses today. The Diploma in Business Innovation and Design (DBID) is the one and only diploma course offered by a polytechnic that incorporates Design Thinking into business education. DBID inculcates business students with a designer’s sensibilities and methods to understand people’s needs and to solve complex human problems facing the world today.

Unique Teaching Methodology

DBID’s unique curriculum emphasizes studio-based instruction and practice-based learning. It instills creative confidence and engenders empathic mind-set amongst students coupled with sound business fundamentals.

Students embarking on this extraordinary educational journey have access to a host of opportunities designed to inspire and challenge them, including learning projects with leading organizations, mentorship by industry leaders, special seminars and overseas study trips. With a multitude of opportunities to excel, this is definitely an exciting time for those aspiring to pursue a polytechnic education.

Course Highlights

• Integrative learning emphasising both business and design think ing
• Well-qualified, fun-loving and motivated lecturers
• Inspirational and action-learning environment
• Out-of-classroom collaborative learning
• Design Thinking boot camp
• Partnership with leading industry players to work on real life projects

Seminars and workshops conducted by industry experts

Entry Requirements

SUBJECT

1. English Language (as 1st Lang)
2. Mathematics (Elementary / Additional)
3. Any three other subjects

To be eligible for admission, an applicant must have also sat for one of the following subjects:

• Art / Art & Design
• Business Studies
• Combined Humanities
• Commerce / Commercial Studies
• Economics
• Geography
• Higher Art
• Higher Music
• History
• Introduction to Enterprise Development
• Literature in English / Chinese / Malay / Tamil
• Media Studies (Chinese)
• Media Studies (English)
• Music
• Principles of Accounts

Course Outline

The Diploma of Business Innovation & Design is a three-year full-time programme. The course focuses on the following areas:

• Business Fundamentals
• Business Innovation & Design Studios
• Multi Disciplinary Projects & Internship
• Personal Effectiveness & Global Mindset

First Year - Laying the Foundation

• Statistics for Business
• Management and Organisational Behaviour
• Fundamentals of Marketing
• Microeconomics
• Macroeconomics
• Principles of Accounting
• Discovering Business and Enterprise (Introduction to Design Thinking)
• Communicating for Project Effectiveness
• General Education 1
• General Education 2
• Information Technology For Business

Second Year - Fostering Empathy & Creativity

• Financial Analysis and Management
• Marketing Intelligence and Research
• Consumer Psychology
• Professional Preparation and Personal Branding
• Business Law
• History of Art and Design
• Business Innovation Process (Visualisation, Ideation and Prototyping)
• Emotional Intelligence & Empathy
• Branding & Visual Communication
• DESIGN THINKING PROCESS (Fundamentals of Design Thinking Ethnographic Studies)
• Social Innovation Project or Overseas Social Innovation Project
• Inpidual Study Project and Presentation

Third Year - Creating Business Strategies

• Global Business Environment
• Project Management
• Internship 15 Weeks
• Innovation Management
• Strategic Management & Design
• Business Model Development
• Change Management