Diploma in Business Administration (Marketing)

Course details

This Diploma in Business Administration (Marketing) course aims to prepare and equip participants for an exciting career in a variety of marketing functions, including business development, brand and product management, key account management, e-marketing, advertising and promotion, and marketing research.

At the end of this programme, participants will be able to:

• Understand the theoretical and practical areas of marketing.
• Have conceptual understanding of the complex consumer and business behaviour in the ever changing business environment.
• Use their understanding of marketplace and consumers to enhance marketing efficiency and effectiveness.
• Design and execute effective customer-driven strategies and mix to maximise organisational revenue and returns.

Structure & Content

Core Units

• Academic Literacy
• Principles of Management
• Principles of Marketing
• Principles of Accounting
• Principles of Economics
• Introduction to Commercial Law
• Quantitative Methods
• Marketing Planning
• Marketing Research and Information

Progression Pathway

Upon completion of the Diploma programme, graduates will be eligible for entry into the Murdoch University Bachelor of Commerce with advanced standing of up to 4 units.

Assessment Methods

Each module is assessed by a combination of class participation, written assignments (inpidual and/or group assignments), project or examinations. Assessment modes may differ according to inpidual module requirements.

Students will attend a combination of face-to-face lectures and tutorials in this programme.

Entry Requirements

Applicants should possess one (1) of the following:

• Full GCE ‘A‘ level, OR
• ITE Higher Nitec, OR
• High School Qualification equivalent to Year Twelve (12) in the case of international students, OR
• SMF Institute Certificate in Foundation Studies
• Matured candidates of age 21 and above with substantial working experience would be considered on a case-by-case basis.

Applicants must also demonstrate proficiency in the English Language (EL1) or its equivalent:

• GCE ‘O‘ level with grade C6 & above, OR
• IELTS minimum band score of 5.5 - (Reading and Listening 5.5) and (Writing and Speaking 5.0) OR
• TOEFL score of at least 525 (paper-based) or 200 (computer-based) or 70 (Internet-based)
• Pass SMF Institute English Placement Test