Digital Marketing Workshop

Course details

Digital Marketing Course Fundamentals:
The Digital Age Vs. Old-Fashioned Marketing Practices
Digital Marketing Major concepts
How to set up your business in the digital sphere?
  
Social Media Marketing & Engagement:
What’s content? How content marketing contributes to any brand success?
What’s Search Engine Optimization and how it affects your digital marketing effort?
Introduction to Email Marketing and where it stands in the purchasing funnel?
What is Digital Marketing Measurement Strategy? How to implement an efficient one?
  
Content Marketing & Blogging:
What is Content Marketing?
The role of content marketing in a multi-channel marketing world
Understanding your business objectives for content marketing
Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place.
Brand storytelling – the role of branding and the concept of storytelling
Integrated marketing approach for distributing content across digital media channels.
Measuring success – analytics and KPIs
Content Marketing Role in SEO and PR
Inspirational Content Marketing case studies
  
Social Media & Email Marketing:
Introduction to Social Media Websites
How to choose the best Social Media Mix For Your Business (Facebook, Twitter, LinkedIn & Instagram)
Setting up the Social Assets & Strategy Setting
Audience Segmentation Strategies
Content Creation & Distribution
Digital Engagement & Channels Moderation
Email Marketing Essentials and its role in the overall Digital Marketing Mix
The Dos & Don’ts of a perfect Email Shot
Writing Styles and how to ensure an increasing open rate?
What are the Email Campaign metrics to look after?
Case Studies and success stories
  
Digital Advertising & Performance Media:
Overview of Digital Advertising industry and its key players
What are the common goals of digital advertising? Touching on the concepts of conversion, lead generation and Engagement
Introduction To Social Media Advertising
Facebook Campaign and Ads Manager Structure (Power Editor)
Different Types of FB Campaigns and How to set up your first campaign
Determining Audience segments by demographics and interests
Reporting Campaign performance and Metrics to assess marketing objectives
Introduction to LinkedIn Advertising
LinkedIn Campaign Set up and Targeting Techniques
Twitter Advertising & Marketing Tactics
Setting up Twitter advertising campaign and Optimisation tactics
Introduction to Re-targeting Tactics in the digital Advertising World (Remarketing)
A/B Testing in the digital and how split testing works
How to create landing pages that converts?
 
 Build Up Your Website & Manage Your Rank (SEO):
Setting up your Marketing Objectives & Measurement Plan your Business Website Must-haves
Audience Structuring & Persona Building
Manage your Website Content Dos & Don’ts
Implementing an SEO Strategy to easily get found
Website SEO Assessment & Competition Analysis
Keyword Research & Analysis
Link building & Content Optimization
On-Page SEO Vs. Off-Page SEO
Software to automate the process of SEO
Measurement Strategy and Iteration
Case Studies and success stories
 
Digital Analytics & Measurement:
Introduction: Why Marketing Analytics is Important to measure your business success
How to Measure Websites performance & Landing Pages
Metrics to measure your Social Media Marketing performance
What to keep in mind you’re assessing your SEO efforts?
How to Use Google Analytics to assess your social media effort?
How to set Goals and conversion on Google Analytics?
Advanced Google Analytics tactics to gauge SMM, PPC and Email Marketing
  Updated on 20 July, 2020