Digital Marketing Training

Course details

Overview

We understand your business is not like any other. You're addressing specific marketing challenges and opportunities with a particular skill set, and that's where our bespoke, in-company digital and inbound training comes in. 

Program

We will undertake a thorough assessment of your skills and competencies and design an in-company training program highly relevant to your organisation and your team - anything from an interactive workshop series to a complete conference. 

Who is it suitable for?

We can design a course to suit the exact needs of your team, whatever your employees' level of knowledge. 

How will I benefit?

Who Should Attend The Marketing Institute Digital Marketing Executive Programme is tailored to participants who wish to actively apply a digital marketing strategy to their organisation. The content is geared to ensure your company has a proper foundation for their digital marketing strategy and will also include advanced content that attendees can apply and use straight away. 

Attendees may include:

• Businesses exporting or marketing internationally 
• Website Owners/Webmasters/Website Content Managers 
  
• Small Business Owners 
  
• Brand/Marketing Managers 
  
• Business to Business and Business to Consumer Sales and Marketing Professionals 
  

Digital Marketing Contents:

1. Digital Marketing Basics 
2. SEO (Search Engine Optimization)
3. SMO (Social Media Optimization) 
4. PPC (Pay Per Click)
5. Reporting and Analysis Tools (Google Analytics, Adsense, Adwords, Webmasters)