Digital Marketing: Social Media Marketing Strategy

Course details

Social media marketing is a powerful tool for businesses to reach their customers, build their brand, and boost sales. However, creating a social media marketing plan that aligns with your goals and industry can be challenging. Enter the Digital Marketing: Social Media Marketing Strategy course, designed to assist you in this endeavour.
This comprehensive course will teach you the skills and provide the tools necessary to develop and implement an effective social media marketing plan. You'll delve into various topics, from the basics such as understanding social media marketing and getting to know your customers to more advanced areas like creating compelling social media images, videos, podcasts, and blogs. Additionally, you'll learn how to leverage email marketing, local SEO, Quora, Pinterest, and YouTube to garner more online attention and trust. Real-life examples and stories will be shared to enhance your understanding and facilitate the practical application of what you learn.
Upon completing this Digital Marketing: Social Media Marketing Strategy course, you will not only have a clear and practical plan for your social media marketing strategy but also the confidence and skills to put it into action. This course is designed to help you utilise social media effectively, fostering business growth and enabling you to achieve your goals.

Course Curriculum

• Social Media Marketing-Understanding Social Media Marketing
• Social Media Marketing-Marketing As A Business Priority
• Social Media Marketing-The Buyer Journey
• Bob's World View
• Social Media Marketing-Social Media Marketing And SEO
• Social Media Marketing-Social Media Marketing Platforms
• Social Media Marketing-Posting On Social Media Platforms
• Social Media Marketing-Social Media Posting Ideas
• Social Media Marketing-Creating A Social Media Marketing Post
• Social Media Marketing-Community Based Marketing
• Social Media Marketing - Building A Social Media And Content Marketing Plan
• Social Media Marketing - Cases Studies
• Creating Social Media Images
• Profile Image - Creating Your Social Media Profile Image
• Profile Image - Lighting And Posing Your Subject
• Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
• Blogging - Copywriting For Blogs And Articles
• Blogging - Writing Your Copy
• Email Marketing - Building Your Email List
• Email Marketing - Using Your Email List
• Email Marketing - Email Copywriting
• Email Marketing - Email Analytics - Automations - Maintenence
• Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
• Local SEO + SEO - Google Search And Your Position In Local Search
• Local SEO + SEO - Google My Business - A Strong Local SEO Factor
• Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
• Local SEO + SEO - Backlinks - Understand How They Improve SEO
• Local SEO + SEO - On Site SEO - Improving Your Sites SEO
• Local SEO + SEO - Keyword Optimisation For Powerful SEO
• Local SEO + SEO - Local Business Online Marketing
• YouTube Marketing - YouTube Channel Setup And SEO
• YouTube Marketing - YouTube Video Launch Strategy
• Audio Production - Mastering Audio Production For Video And Podcasting
• Video Production - Mastering Video Lighting And Subject Composition
• Video Production - Green Screen Video Production
• Video Production - On Camera Presence - Getting Comfortable On Camera
• Video Production - Writing A Promotional Script For Your Video
• Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
• Introduction To Vlogging
• Understanding Instagram
• Quora Marketing
• Pinterest Marketing
• Introduction To Podcasting
• Course Summary

Learning Outcomes

• Gain an understanding of the fundamentals of social media marketing and its significance.
• Learn about the buyer journey in the context of social media marketing and how it influences consumer behaviour.
• Understand the relationship between social media marketing and SEO for effective online visibility.
• Explore various social media marketing platforms and their unique features.
• Master the art of crafting engaging social media posts and generating creative posting ideas.
• Acquire practical skills for creating impactful social media marketing posts.
• Understand the concept of community-based marketing and its role in building brand loyalty.
• Gain proficiency in developing a comprehensive social media and content marketing plan.

Updated on 08 December, 2023