- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Develop the skills to create, implement, and optimise impactful digital marketing campaigns. This course covers SEO, social media, email marketing, and analytics to help you enhance brand visibility and drive business growth.
Course Outcomes:
Gain a thorough understanding of key digital marketing channels and tactics
Develop the skills to create and execute effective digital marketing campaigns
Learn to use data analytics to optimise marketing performance
Master the art of content creation and social media management for brand engagement
Build and execute comprehensive digital marketing strategies to drive business success
Who Should Attend:
Marketing professionals seeking to deepen their knowledge of digital marketing
Business owners and entrepreneurs looking to enhance their online presence
Sales and marketing teams working to improve their digital engagement strategies
Social media and content managers aiming to refine their digital campaigns
Marketing leaders and executives responsible for driving digital strategy
Course Topics:
Overview of the Key Digital Marketing Channels
SEO, PPC, social media, and more
The role of digital marketing in todays business environment
Understanding customer behaviour in the digital age
Aligning digital marketing strategies with business goals
Search Engine Optimisation (SEO) and Content Marketing
Fundamentals of SEO: On-page and off-page strategies
Keyword research and optimisation for search rankings
Creating compelling content that drives traffic and engagement
The role of blogs, videos, and infographics in content marketing
Paid Advertising and Campaign Management
Overview of pay-per-click (PPC) advertising and Google Ads
Social media advertising on platforms like Facebook, Instagram, and LinkedIn
Crafting high-converting ad copy and creatives
Budgeting and managing digital advertising campaigns for maximum ROI
Social Media Strategy and Management
Developing a cohesive social media strategy across multiple platforms
Engaging with audiences and building an online community
Utilising social media tools for scheduling and tracking performance
Influencer marketing: Collaborating with influencers to boost brand awareness
Data Analytics and Optimisation
Introduction to digital marketing metrics: Traffic, conversions, and more
Using Google Analytics and other tools to track campaign performance
A/B testing to optimise ads, emails, and landing pages
Leveraging data to refine strategies and improve overall marketing effectiveness
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
See all LCT International coursesSales, Marketing and PR Related Questions
Enquire about this course
You may add more courses here,
your list will be saved.
