- Duration: 5 Days
- Timings: 8am to 2:30pm
Course details
This practical digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. It is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.
This course provides valuable insights into:
- Digital Marketing Strategy and Planning
- Digital Display Advertising and Remarketing
- Search Engine Optimisation (SEO) Basic and Advanced Concepts
- Pay Per Click Advertising
- Mobile Marketing SoMoLo, Web and Apps
- Website Analytics
The Digital Marketing course is delivered through interactive and participative classroom learning, using a combination of lectures, workshops, discussion and practical case studies. Our Course Expert is a professional in the digital marketing sector with practical experience, creating and delivering online marketing campaigns on a daily basis. You will benefit from real-life examples and case studies based on global and regional online marketing practices.
By the end of this digital marketing training, you will understand the various channels and activities required to prepare, implement and manage a comprehensive digital marketing plan for your business.
Updated on 24 February, 2023About Informa Connect Middle East
Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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