- Duration: 3 Weeks
Course details
The course name : Digital Marketing for BeginnersThe Course outlines :
Traditional Vs Digital Marketing
Principles of Digital Marketing
Digital Research
Developing Objectives
Cultural Research
Connecting with the Customer
Search Engine Optimisation "SEO "
SEO Fundamentals
Keywords and SEO Content plan
Measuring SEO Performance
Aligning SEO and Business Objectives
Optimise Organic Search Ranking
Off Page And On Page Optimization
Google Adwords :
Fundamentals of Paid Search
Search Campaign Management
Paid Search Campaign Measurement
Paid Search Campaign Creation with Google Ads
Display and video Advertising
Fundamentals of Display and Video Advertising
Google Display Network and Video Ad Formats
Creating and Managing a YouTube Channel
Creating Display and Video Campaigns
Targeting Display and Video Campaigns
Measurement and Optimisation
Research For Optimization
Email Marketing
Email Marketing Fundamentals
Email Design
Testing and Optimising an Email Campaign
Tools and Strategy
Creating an Effective Email Campaign
Content Marketing
Content Marketing Concepts and Strategy
Developing a Content Marketing Plan
Publishing and Distributing Content
Using Content Research to Find Opportunities
Creating and Curating Content
Metrics and Performance
Goal Setting For Content Building
Social And Link Building
Key Social Platforms for Digital Marketing
Growing and Engaging an Audience
Developing Data-Driven Audience and Campaign Insights
Setting up a Social Media Experience for a Business
Creating and Optimising Social Media Campaigns
Analysis Of Results And Follow Up Reporting
Reporting And Analytics
Web Analytics Fundamentals
Creating and Configuring a Google Analytics Account
Monitoring Campaigns with Google Analytics
Reports Setting Goals with Google Analytics
Analysing and Recording Google Analytics Data
Facebook Marketing (Paid/messenger Ads)
Instagram Ads
Linkedin Ads
Twitter Ads
Tiktok Ads
Targeted Audience :
Marketing Employees, All Industries(B2B)
University students
people interested in marketing
digital marketing, performance marketing, growth hacking, media buy, media planning, social media, marketing jobs and media agency
Training Methodology:
Delivery of this course will involve an interactive and communicative approach to learning through attendee participation in a variety of techniques, activities and games.
The course will be include classroom activities, case studies, group discussion, role play, games, video segments, and practical exercises.
Course Benefits and Credentials:
Participants will gain an understanding of Digital Marketing , techniques, practices, and ethics. They will receive useful resources, engage in practical experience scenarios, and receive personal coaching and guidance that will give them the confidence and knowledge to be professional digital Marketers .
Our Digital Marketing course is recognized and certified by SMTC in Dubai and OTC in UK . Each participant will receive the following certificates .
(Digital Marketing for Beginners Certificate )
Awarded by Oxford Training Centre "OTC" - UK
(Digital Marketing for Beginners Certificate)
Awarded by Saad Allah Management Training & Consultancy ,- Attested from - KHDA - Dubai Government
Updated on 11 March, 2024
Job roles this course is suitable for:
certified digital marketer , e marketing specialist , Social Media Strategist , Social Media Lead , Head of Social Media , Digital Marketing Specialist , Digital Marketing Manager , e marketing professionalAbout Saad Allah Management Training & Consultancy
Established in UAE, Saad Allah Management Training & Consultancy Group seeks to achieve one single goal, i.e. to discover talents, build capacities and create a positive learning environment where participants can stimulate their potential and practice their learning for their best interest and that of their society.
Saad Allah Group meets the needs of all participants who seek to develop their capabilities and skills to keep up with the ongoing progress and changes undergone by societies all the time.
In the development scheme adopted by Saad Allah Group, the best techniques of training and consultancy are applied and the most qualified training staff, including highly experienced facilitators and trainers, are ed and employed, to help build and develop top human resources.
Saad Allah Group has conducted many training courses and development projects for many government and private organizations in different sectors, meeting diversified training needs.
Upholding an unfailing belief in the importance of building and developing human resources, Saad Allah Group has set up for itself the solid objective of researching and adopting new and useful ideas, methods and practices in training and development, to be always in line with international standards.Established in UAE, Saad Allah Management Training & Consultancy Group seeks to achieve one single goal, i.e. to discover talents, build capacities and create a positive learning environment where participants can stimulate their potential and practice their learning for their best interest and that of their society.
Saad Allah Group meets the needs of all participants who seek to develop their capabilities and skills to keep up with the ongoing progress and changes undergone by societies all the time.
In the development scheme adopted by Saad Allah Group, the best techniques of training and consultancy are applied and the most qualified training staff, including highly experienced facilitators and trainers, are ed and employed, to help build and develop top human resources.
Saad Allah Group has conducted many training courses and development projects for many government and private organizations in different sectors, meeting diversified training needs.
Upholding an unfailing belief in the importance of building and developing human resources, Saad Allah Group has set up for itself the solid objective of researching and adopting new and useful ideas, methods and practices in training and development, to be always in line with international standards.
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