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Saad Allah Management Training & Consultancy Digital Marketing for Beginners Saad Allah Management Training & Consultancy

Course details

The course name : Digital Marketing for Beginners

The Course outlines :

Traditional Vs Digital Marketing
Principles of Digital Marketing 
Digital Research
 Developing Objectives
 Cultural Research 
Connecting with the Customer 
 
 Search Engine Optimisation  "SEO "
  SEO Fundamentals 
Keywords and SEO Content plan
 Measuring SEO Performance
 Aligning SEO and Business Objectives
Optimise Organic Search Ranking 

Off Page And On Page Optimization
Google Adwords :
Fundamentals  of Paid Search
 Search Campaign Management 
Paid Search Campaign Measurement 
Paid Search Campaign Creation with Google Ads 
 
Display  and video Advertising
Fundamentals of Display and Video Advertising  
Google Display Network and Video Ad Formats 
Creating and Managing a YouTube Channel
 Creating Display and Video Campaigns 
Targeting Display and Video Campaigns 
Measurement and Optimisation
 
Research For Optimization
Email Marketing
Email Marketing Fundamentals 
Email Design 
Testing and Optimising an Email Campaign
 Tools and Strategy 
Creating an Effective Email Campaign 
 
 
Content Marketing
Content Marketing Concepts and Strategy 
Developing a Content Marketing Plan 
Publishing and Distributing Content 
Using Content Research to Find Opportunities 
Creating and Curating Content
Metrics and Performance 
 
Goal Setting For Content Building
Social And Link Building
Key Social Platforms for Digital Marketing 
Growing and Engaging an Audience 
Developing Data-Driven Audience and Campaign Insights
 Setting up a Social Media Experience for a Business 
Creating and Optimising Social Media Campaigns 
 
Analysis Of Results And Follow Up Reporting
Reporting And Analytics
Web Analytics Fundamentals 
Creating and Configuring a Google Analytics Account
 Monitoring Campaigns with Google Analytics
Reports Setting Goals with Google Analytics
 Analysing and Recording Google Analytics Data
 
Facebook Marketing (Paid/messenger Ads)
Instagram Ads
Linkedin Ads
Twitter Ads
Tiktok Ads
 
 
 
Targeted Audience :
Marketing Employees, All Industries(B2B)
 University students
 people interested in marketing
 digital marketing, performance marketing, growth hacking, media buy, media planning, social media, marketing jobs and media agency
 
Training  Methodology:
Delivery of this course will involve an interactive and communicative approach to learning through attendee participation in a variety of techniques, activities and games.
The course will be include classroom activities, case studies, group discussion, role play, games, video segments, and practical exercises.

 

Course Benefits and Credentials:

Participants will gain an understanding of Digital  Marketing , techniques, practices, and ethics. They will receive useful resources, engage in practical experience scenarios, and receive personal coaching and guidance that will give them the confidence and knowledge to be professional digital Marketers .
Our Digital Marketing   course is recognized and certified by SMTC in Dubai  and  OTC in UK . Each participant will receive the following  certificates .
 (Digital Marketing for Beginners  Certificate )
Awarded by Oxford Training Centre  "OTC" - UK
 (Digital Marketing for Beginners   Certificate)
Awarded by Saad Allah Management Training & Consultancy ,- Attested from - KHDA - Dubai Government

  Updated on 22 September, 2022

About Saad Allah Management Training & Consultancy

Established in UAE, Saad Allah  Management Training & Consultancy  Group seeks to achieve one single goal, i.e. to discover talents, build capacities and create a positive learning environment  where participants can stimulate their potential and practice their learning for their best interest and that of their society.

Saad Allah Group  meets the needs of all participants who seek to develop their capabilities and skills to keep up with the ongoing progress and changes undergone by societies all the time.

In the development scheme adopted by Saad Allah Group, the best techniques of training and consultancy are applied and the most qualified training staff, including highly experienced facilitators  and trainers, are ed and employed, to help build and develop top human resources.

Saad Allah Group  has conducted many training courses and development projects for many government and private organizations in different sectors, meeting diversified training needs.

Upholding an unfailing belief in the importance of building and developing human resources, Saad Allah Group  has set up for itself the solid objective of researching and adopting new and useful ideas, methods and practices in training and development, to be always in line with international standards.Established in UAE, Saad Allah  Management Training & Consultancy  Group seeks to achieve one single goal, i.e. to discover talents, build capacities and create a positive learning environment  where participants can stimulate their potential and practice their learning for their best interest and that of their society.

Saad Allah Group  meets the needs of all participants who seek to develop their capabilities and skills to keep up with the ongoing progress and changes undergone by societies all the time.

In the development scheme adopted by Saad Allah Group, the best techniques of training and consultancy are applied and the most qualified training staff, including highly experienced facilitators  and trainers, are ed and employed, to help build and develop top human resources.

Saad Allah Group  has conducted many training courses and development projects for many government and private organizations in different sectors, meeting diversified training needs.

Upholding an unfailing belief in the importance of building and developing human resources, Saad Allah Group  has set up for itself the solid objective of researching and adopting new and useful ideas, methods and practices in training and development, to be always in line with international standards.

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