Course details
Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. This digital marketing course will ensure that the participants are equipped to deal with this shift and make the most of the new business opportunities on offer.It covers the basics of digital marketing, explaining the channel options and essential tactics that tie them all together in an effective way.
Learning Outcomes
At the end of the course participants will be able to:
- Explain the importance of digital campaign tools, planning, implementing and monitoring digital marketing
- Explain each tool of the digital communications mix and how they can be coordinated effectively
- Evaluate a current digital communications campaign
- Recommend improvements to a specified digital communications campaign
- Explain how each of the digital communications mix& overall the campaign can be measured and monitored effectively
Target Audience
Suitable for those in marketing, marcomms or business development roles, consultants, event managers, small to medium e-business operators and even those who are new to the digital marketing arena.Participants may have no formal marketing training or have traditional marketing experience and are looking to update their skills.
Entry Requirements
None required
Updated on 08 November, 2015Course Location
About Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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