- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
Unlock the fundamentals of digital marketing with this hands-on course. Explore key strategies in SEO, social media, and email marketing, designed to boost your online presence. Learn practical skills, gain actionable insights, and enhance your ability to drive engagement and conversions. Ideal for beginners seeking a comprehensive introduction to digital marketing techniques.
Course Outcomes:
Upon completion of this course, participants will:
Develop a solid understanding of digital marketing concepts, tools, and terminology to effectively communicate and collaborate with marketing teams
Learn to create data-driven digital marketing strategies that align with organisational goals, target the right audience, and achieve measurable results
Gain expertise in digital advertising platforms, budget allocation, ad creation, and media planning for optimized campaign performance
Understand the importance of content marketing and search engine optimization (SEO) in enhancing online visibility, driving organic traffic, and building brand authority
Who Should Attend:
This course is tailored for Directors of Operations, executives, and managers in the management training and consultancy industry who aim to deepen their knowledge of digital marketing and its practical applications in driving business growth and success.
Course Topics:
Introduction to Digital Marketing
Understanding the digital marketing landscape
Key digital marketing channels and platforms
Role of digital marketing in the business ecosystem
Digital marketing trends and innovations
Strategic Digital Marketing Planning
Setting marketing objectives and KPIs
Target audience segmentation and personas
Competitive analysis and market research
Developing a digital marketing strategy framework
Digital Advertising and Media Buying
Platforms for digital advertising (, Google Ads social media advertising)
Budget allocation and ad spend optimization
Ad creation and A/B testing
Tracking and measuring advertising performance
Content Marketing and SEO
Content creation and storytelling
On-page and off-page SEO techniques
Building a content calendar
Strategies for content promotion and distribution
Analytics and Performance Measurement
Introduction to web analytics tools (, Google Analytics)
Data-driven decision-making
Conversion rate optimization (CRO)
Reporting and presenting marketing insights
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
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