Course details
Digital technologies continue to disrupt our world at an incredibly fast pace. They offer marketers and business owners new ways to deliver customer service, market their products and services and build relationships with new and existing customers. But what exactly is digital marketing, what tools are out there and how can you maximise their potential?This intensive, practical course is designed to give you a thorough understanding of the key digital marketing tools and the opportunities they provide. You will feel confident and undaunted about using platforms and processes such as social media, SEO, website marketing, landing pages and email marketing to grow your business.
On successful completion of the course participants will be able to:
- Recognise the changing digital landscape and new emerging themes.
- Understand the relevance of digital platforms and channels in context
- Recognise the opportunities and challenges of key digital marketing tools.
- Understand the role of inbound marketing.
- Appreciate the how and why of measuring the success.
Key Learning Points:
- The value of Digital Marketing.
- Key digital tools to enhance marketing.
- Linking digital marketing tactics to achieving marketing objectives.
- Successful on-page and off-page SEO.
- Why content marketing and link building are at the heart of modern marketing.
Eligibility / Requirements
No requirements needed. Whether you are a seasoned marketing professional or new to digital marketing this course will provide an updated look at the current trends.
Job roles this course is suitable for:
communications , Sales Manager , Dir-Sales & Marketing , Market Manager , Marketing Manager , PR ManagerAbout ISM Training
ISM Offers training courses guaranteed to improve performance.
We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70's.Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.
We represent quality UK sales and marketing organisations and utilise the 'best of the best' trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.
The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses and can also create bespoke in-house courses to meet your company needs.
Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.
ISM's commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.
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