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eduCBA Digital Marketing – Display Advertising eduCBA

Course details

Through this display marketing training we shall be learning how various elements such as audio, video, pictures are effectively used in order to communicate a message through advertising. Display marketing is one of the strategically oriented options for the marketing departments to give a thrust to their marketing campaigns. It has become an unarguable channel for lead generation and a display of thought leadership and reach.

Through this display marketing training you shall learn:
  • Basics & know what is display marketing
  • Concepts like publisher, ad network, etc. in relation with display marketing
  • The process to form strategy for the display campaign before implementing it
  • Mechanism of connecting with publishers & ad networks & know process of getting media kit
  • Basic concepts about Google Display Network
  • Process of getting started with using display planner & google AdWords tool
  • Process about keywords & topics targeting method
Updated on 04 July, 2022

Eligibility / Requirements

  • Students
  • Professionals
  • Others who are interested in a career in Investment Management
  • Anyone who wants to learn about economic concepts and their explanation

About eduCBA

An initiative by IIT IIM Graduates, eduCBA is a leading global provider of skill based education addressing the needs 500,000+ members across 40+ Countries. Our unique step-by-step, online learning model along with amazing 5421 courses prepared by top notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill based programs demanded by the Industry. At eduCBA, it is a matter of pride to us to make job oriented hands on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.

What we do : We teach you real world skills on everything from Investment Banking to Programming to Project Management to Design – and much, much more.

How we do it : Through online video training. Our high-quality, skill-based 5421 video training programs help members achieve their goals successfully.

616 students have enrolled with eduCBA through Laimoon
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