Professional Diploma in Digital Marketing

Course details

Course benefits:

• Gain a clear understanding of the value and importance of digital marketing and why it is a vital component of your marketing strategy plan
• Create and effectively manage social media, display, search marketing and online advertising and marketing campaigns
• Integrate your digital marketing plans and efforts into your marketing strategy
• Drive new visitor traffic to your web site while improving online conversion rates
• Understand how digital marketing can help you grow your business, domestically and internationally
• Create and develop effective and targeted email marketing campaigns that align with your business goals
• Identify various online applications and resources that can help build effective and profitable web sites
• Measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing to discover how to best develop and retain customers

The programme is delivered by international online marketing practitioners and experts in the field, providing practical insights into:

• Digital Marketing Introduction
• Search Engine Optimisation
• Pay Per Click Marketing
• Email Marketing
• Digital Display Advertising
• Mobile Marketing
• Social Media Marketing I & II (Facebook, Twitter, LinkedIn, Google+)
• Website Analytics
• Digital Marketing Planning
• Format & Fees

Accreditation:

Exclusively designed by marketers for marketers, this is the only course available carrying the coveted Digital Marketing Institute accreditation and associated brand recognition, which meets the growing requirement for certified digital marketing skills.

The Professional Diploma in Digital Marketing is fully accredited by the Digital Marketing Institute, Ireland, and is also certified by the Scottish Qualifications Authority (SQA) under the European Qualifications Framework (EQF - Level 5), meaning that it is a recognisable, transferable international qualification.

Industry Advisory Council:

The syllabus for the Professional Diploma in Digital Marketing is developed in conjunction with the Industry Advisory Council consisting of global leaders in IT, Media and Communications, including: Google, Facebook, LinkedIn, Intel, Microsoft, BT, Publicis and many practitioners from noted digital advertising agencies.

Assessment:

In order to achieve certification, you will need to complete a satisfactory attendance record and submit an assignment. Your assignment will be reviewed and graded by an independent panel of assessors. This provides you with the opportunity to have your strategy “analysed and evaluated” by professional practitioners, who will provide you with the necessary feedback to ensure that your plan has the best chance of success.