Digital Marketing Course Learning Catalyst

Digital Marketing Course

Learning Catalyst

Price: USD 460

Duration: 6 weeks

Course details

WHAT WE COVER IN OUR DIGITAL MARKETING COURSE IN BANGALORE

INTERNET MARKETING : EVOLUTION, BENEFITS AND POTENTIAL
What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players

COMPETITION ANALYSIS
Studying competition sites to understand best practices which can be used.

SEO TOOLS AND TECH ISSUES
Webmaster Tools and basic tech issues while doing SEO

BASICS OF GOOGLE ADWORDS
Why is Adwords the most widely used SEM program
How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages

OPTIMIZING THE ADWORDS ACCOUNT
Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaig

DIVE-IN TO MAIN SMO TOOLS
Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest.

INTRODUCTION TO ANALYTICS
Importance of the website analytics function & various analytic tools

INTEGRATED CAMPAIGN THINKING AND PLANNING
Putting all the digital marketing tactics together to solve a client problem

UNDERSTANDING SEARCH ENGINES
How crawlersindex the web-pages, and rank them.HTML and Tags

OPTIMIZING THE WEBSITE FOR SEARCH ENGINE
How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization

BASICS OF PAID SEARCH
In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens

KEYWORD RESEARCH AND CAMPAIGN STRUCTURE
How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure.

SOCIAL MEDIA OPTIMIZATION : HISTORY, BENEFITS AND POTENTIAL
Why is word-of-mouth and PR more powerful than 'advertising' Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above

MEASURING SOCIAL MEDIA OPTIMIZATION & ONLINE REPUTATION MANAGEMENT
How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities

ANALYZING GOOGLE ANALYTICS REPORTS
Analyzing and interpreting essential website data
How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom

Updated on 07 March, 2016

About Learning Catalyst

Learning Catalyst specializes in niche web/mobile related programs and we do a fantastic job with it. Based in Mumbai, we have possibly the biggest menu of niche digital programs that you have come across. These would appeal to a wide segment of individuals with marketing, design and tech backgrounds.

Here are some reasons why we should be in your scheme of things

Our past experience:

We have rich experience in doing courses in niche web/mobile areas. These include doing customized corporate training for companies like ICICI and IBM andl also taking electives in these subjects in some of the country’s oldest media schools (like MICA and SICM) Professionals from companies like Kingfisher, Taj, Jet Airlines and L&T have attended our programs (Here is a bigger list). Here’s what some of our past students have to say about us.

We regularly do webinars(Catalyst Series 1 and Catalyst Series 2)where we invite some of the finest minds to discuss about relevant issues.

We’ll help you achieve your objectives:

Learning Catalyst is a one stop solution for all the avenues of Digital Marketing. Below, you check our offerings in the Digital Marketing Domain.

A Complete Digital Marketing course for students, graduates & working professionals:

Lifetime access to our Online Course Material.
Practical experience with our assignment.
Summer/Winter Internships.
Job Placement Support.
Freelance Job Support.

We Definetely have the best faculty in this business:

We have specialists helping you out for each of our programs, sometimes even 5 or 6 faculty members helping you battle with concepts for a given program. Our faculty is an elite set : they have led teams, built product and in some cases, even led companies. All of them share a passion to help individuals come to terms with the challenges in new media

We don’t teach, we help you learn:

There are no one-way sermons at Learning Catalyst- there are discussions in the class aimed at helping the batch students understand concepts. All sessions happen on weekends so that working professionals find it convenient to attend.

During the week, all participants have access to our online learning environment called Studymate. Here, the participant tests his understanding of the subject and submits his doubts/clarifications which are discussed in the next class

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