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Digital Marketing Course Learning Catalyst
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Digital Marketing Course

Learning Catalyst

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Price: INR 29,500

    Course details

    WHAT WE COVER IN OUR DIGITAL MARKETING COURSE IN BANGALORE

    INTERNET MARKETING : EVOLUTION, BENEFITS AND POTENTIAL
    What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players 

    COMPETITION ANALYSIS
    Studying competition sites to understand best practices which can be used. 

    SEO TOOLS AND TECH ISSUES
    Webmaster Tools and basic tech issues while doing SEO 

    BASICS OF GOOGLE ADWORDS
    Why is Adwords the most widely used SEM program 
    How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages 

    OPTIMIZING THE ADWORDS ACCOUNT
    Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaig 

    DIVE-IN TO MAIN SMO TOOLS
    Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest. 

    INTRODUCTION TO ANALYTICS
    Importance of the website analytics function & various analytic tools 

    INTEGRATED CAMPAIGN THINKING AND PLANNING
    Putting all the digital marketing tactics together to solve a client problem 

    UNDERSTANDING SEARCH ENGINES
    How crawlersindex the web-pages, and rank them.HTML and Tags 

    OPTIMIZING THE WEBSITE FOR SEARCH ENGINE
    How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization 

    BASICS OF PAID SEARCH
    In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens 

    KEYWORD RESEARCH AND CAMPAIGN STRUCTURE
    How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure. 

    SOCIAL MEDIA OPTIMIZATION : HISTORY, BENEFITS AND POTENTIAL
    Why is word-of-mouth and PR more powerful than 'advertising' Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above 

    MEASURING SOCIAL MEDIA OPTIMIZATION & ONLINE REPUTATION MANAGEMENT
    How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities 

    ANALYZING GOOGLE ANALYTICS REPORTS
    Analyzing and interpreting essential website data 
    How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom

    Updated on 07 March, 2016

    Course Location

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    About Learning Catalyst

    Learning Catalyst specializes in niche web/mobile related programs and we do a fantastic job with it. Based in Mumbai, we have possibly the biggest menu of niche digital programs that you have come across. These would appeal to a wide segment of individuals with marketing, design and tech backgrounds.
    Here are some reasons why we should be in your scheme of things
    Our past experience:
    We have rich experience in doing courses in niche web/mobile areas. These include doing customized corporate training for companies like ICICI and IBM andl also taking electives in these subjects in some of the country’s oldest media schools (like MICA and SICM) Professionals from companies like Kingfisher, Taj, Jet Airlines and L&T have attended our programs (Here is a bigger list). Here’s what some of our past students have to say about us.
    We regularly do webinars(Catalyst Series 1 and Catalyst Series 2)where we invite some of the finest minds to discuss about relevant issues.
    We’ll help you achieve your objectives:
    Learning Catalyst is a one stop solution for all the avenues of Digital Marketing. Below, you check our offerings in the Digital Marketing Domain.
    A Complete Digital Marketing course for students, graduates & working professionals:
    • Lifetime access to our Online Course Material.
    • Practical experience with our assignment.
    • Summer/Winter Internships.
    • Job Placement Support.
    • Freelance Job Support.
    We Definetely have the best faculty in this business:
    We have specialists helping you out for each of our programs, sometimes even 5 or 6 faculty members helping you battle with concepts for a given program. Our faculty is an elite set : they have led teams, built product and in some cases, even led companies. All of them share a passion to help individuals come to terms with the challenges in new media
    We don’t teach, we help you learn:
    There are no one-way sermons at Learning Catalyst- there are discussions in the class aimed at helping the batch students understand concepts. All sessions happen on weekends so that working professionals find it convenient to attend.
    During the week, all participants have access to our online learning environment called Studymate. Here, the participant tests his understanding of the subject and submits his doubts/clarifications which are discussed in the next class
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