Course detailsDigital Marketing is used for measurable, targeted and interactive marketing of products/services over the internet to reach and convert leads into Sales/Business. Digital Marketing provides visibility of your products to a very large audience as billions get on to the internet every day.
Digital media influences your consumer's decision making; enables business around the clock and overcomes location barriers, providing convenience and choice to your customers.
Delphi's Digital Marketing is a very detailed course which prepares you to understand and use the channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of an organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world.
We emphasize on Practical learning and Live Project during Training. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.
Introduction to Digital Marketing. Website Planning & Development, Google Analytics: Analyze your website performance, Tracking conversions
SEO- Search Engine Optimization; Planning SEO of a website, Monitoring SEO process / Learning SEO tools On page / Off page optimization
PPC Advertising-Search Engine Marketing-SEM: Online advertising & Ad Networks - Google AdWords, Tracking & Measuring ROI of Online Advertising, Search Campaigns / Digital Display Campaigning
Social Media-Social Media Marketing: What is social media? Facebook, LinkedIn, Twitter, Google+Marketing, Video Marketing, Content Marketing
Ecommerce & Tools- Email Marketing, Ecommerce Marketing and Affiliate Marketing, Going Mobile and Competitor Benchmarking, Making your Web mobile friendly, Boundary Spanning Competitors, SEO/SEM
Who Should Attend?
- Students seeking for an attractive career in Marketing
- Entrepreneurs to enhance the business visibility and sales.
- Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing
Eligibility / Requirements
Any one can do this Course
Job roles this course is suitable for:Head of Marketing , Digital Marketing Manager , Digital Marketing Specialist , Senior Specialist Digital Marketing , Digital Marketing Director , Digital Marketing Executive , Specialist Digital Engagement , SEO Manager , Head of Social Media , Facebook Ad Specialist
About Delphi Star Training Centre
The Delphi Star Training Institute is a premium corporate training provider established with the motto to provide unique, innovative and effective training opportunities for people aspiring to enhance their skills, not only to meet manpower requirements, but also to cope with market trends. The Delphi Star Training Institute is committed to impart the highest quality of education and exposure to help develop the next generation of business leaders with global outlook and capability of adapting to the fast changing business environment of the world. By introducing new specialization courses and adopting an innovative online interactive technique, the institute has been constantly working to develop professionals with vision, courage and dedication to initiate and manage the change.
In today’s world, distinguishing yourself from the competition in the cut throat global job market requires professional certifications, which is where we, at Delphi Star Training are equipped to fast track your career and personal growth. Regardless of your industry and career path, the various courses offered by us are sure to match yours and your organization’s requirement.
We are the leading Professional Training institute in Middle East providing training for Project Management, HR Trainings, Accounting & Auditing, Information Technology, Finance, Quality Management, Digital Marketing and many more. Delphi is a unique platform for professionals, academic to get outstanding knowledge, quality exposure, and immaculate scope to reach to their target position.
At Delphi the faculty members are vision driven and are inspired with a passion for teaching – a drive that makes them prestigious and outstanding. The faculty members at Delphi functions as mentors and facilitators, making learning interactive experience and more enhancing. The Institute also invites people from the corporate sector and academic field as visiting and guest faculty to share their experiences with the students.
“Education is not preparation for life; education is life itself” ~ John Dewey
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