Course details

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

  • OVERVIEW OF DIGITAL MARKETING
  • WEBSITE CREATION
  • SEARCH ENGINE OPTIMIZATION
  • PPC ADVERTISING (GOOGLE ADWORDS)
  • SOCIAL MEDIA MARKETING
  • GOOGLE ANALYTICS
  • MOBILE WEB MARKETING
  • ADSENSE BLOGGING
  • AFFILIATES
  • ECOMMERCE MARKETING
  • LIVE PROJECT
Updated on 12 June, 2016

About Ducat

Fifteen years ago, we had a thought- to create a benchmark IT institute for the country and the world. Today as Asia, and in particular India Information Technology supremacy, we at the DUCAT are proud to contribute our part as the architects of creating IT Professionals for the world.

What began as an idea is now an acknowledged institution for quality learning. This is an outcome of the various facets that give DUCAT its characteristic value, the faculty, enterprising students, academic affiliations, facilities and industry partnerships.

While the world accepts DUCAT`s status, we silently reinforce our commitment of being the cornerstone for research-oriented learning. Combining that with a strong focus on becoming one of the world`s top ranked IT Institute, and we`ve defined our role and our challenge for the years ahead.

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