Course details

Introduction to Digital Marketing

  •   Key Concepts of Digital Marketing.
  •   Digital Marketing Facts.
  •   The Opportunity of Digital Marketing.
  •   Market Research v Market Reality.
  •   How can you find information?

Email Marketing

  • introduction to Email Marketing
  • The evolution of email marketing
  • Online versus offline marketing
  • When to use email marketing in the marketing mix Building an email database
  • Opt-in options
  • Managing your email database
  • Email Delivery Software solutions
  • Planning and Creating Email Campaigns
  • Types of marketing campaigns that are best suited to email marketing
  • Examples of good and bad email marketing pieces
  • Handling Responses
  • Integrating email into the overall marketing mix
  • Testing & measurement
  • Legislation & Data Protection
  • Case studies

Facebook Marketing:

  • Facebook Page basics: design, features, optional tabs.
  • Understanding Facebook Dashboard.
  • What is Facebook Graph Search?  And how to use it to find and attract your first fan base that is looking to hear from you?
  • Strategies to grow your fan base.
  • Best practice to promote your Facebook events.
  • Strategic Posts to Boost Your Facebook Engagement.
  • Ways to Get More Comments
  • How to Create a Facebook Ad Campaign to Attract Quality Fans Engage an Inactive Fan Base and Sell Your Programs and Services.
  • Understanding Facebook Insights.

Linkedin Marketing:

  • How to build your professional identity on LinkedIn?
  • How LinkedIn works?
  • How to rank yourself on the Linkedin 1st page of your niche?
  • How to develop your network?
  • Build your company identity on Linkedin.
  • Utilize the power of Linkedin groups.
  • Privacy setting.

Twitter Marketing:

  • Setting up your Twitter account.
  • How to promote your Twitter account?
  • Biggest mistake!
  • Twitter VS. Facebook.
  • Most important tools.

YouTube Marketing:

  • Maximize YouTube Video Marketing.
  • YouTube Advertising.
  • Tube-Tracker.
  • YouTube and Google

Pay Per Click Marketing

  •   Key PPC concepts
  •   Strengths of Pay Per Click
  •   Keyword Research
  •   Google PPC
  •   Research Tools
  •   Search Campaign Process
  •   Ad Copy
  •   Landing Pages
  •   Targeting
  •   Budgets
  •   Scheduling
  •   Display Networks
  •   Ad Centre
  •   Campaign Management
  •   Conversion Metrics: CPA, CTR
  •   Conversion Tracking

Search Engine Optimization

  •   What is SEO
  •   Why do you need SEO?
  •   The current SEO landscape
  •   How people search
  •   Overview of Keywords
  •   Making your web site search engine friendly – using meta tags
  •   Google Webmaster Central Developments
  •   Linking Strategies
  •   Innovative techniques for building inbound links
  •   Video Optimization
  •   Overview of Terminology
  •   Optimizing your Web Site
  •   Creating Content
  •   Developing a Link Strategy
  •   Top 10 SEO Tips
  •   What not to do
  •   How to use Blogging as an SEO tool

About Change International Business Training

When communicating with investors and business owner, I often ask them: “If you face some problems in managing your business, what would you do?” Although everyone differs in the name of the consultant he would resort to, two final points remain common when they describe that consultant they trust: capability and quality.
Capability means that the business consultant providing you with different and rich business solutions has to be ambitious to provide unique services and products with high quality to meet the needs of your estimated institution and can create an added value for you; quality means to be committed in its quest for excellence to reach beyond what you imagine.
As a business solution company, We_they centers around one point: the continuous improvement of the business solutions it provides through direct contact with business world needs and its changing nature.
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