Digital Marketing

Course details

Introduction to Digital Marketing

•   Key Concepts of Digital Marketing.
•   Digital Marketing Facts.
•   The Opportunity of Digital Marketing.
•   Market Research v Market Reality.
•   How can you find information?

Email Marketing

• introduction to Email Marketing
• The evolution of email marketing
• Online versus offline marketing
• When to use email marketing in the marketing mix Building an email database
• Opt-in options
• Managing your email database
• Email Delivery Software solutions
• Planning and Creating Email Campaigns
• Types of marketing campaigns that are best suited to email marketing
• Examples of good and bad email marketing pieces
• Handling Responses
• Integrating email into the overall marketing mix
• Testing & measurement
• Legislation & Data Protection
• Case studies

Facebook Marketing:

• Facebook Page basics: design, features, optional tabs.
• Understanding Facebook Dashboard.
• What is Facebook Graph Search?  And how to use it to find and attract your first fan base that is looking to hear from you?
• Strategies to grow your fan base.
• Best practice to promote your Facebook events.
• Strategic Posts to Boost Your Facebook Engagement.
• Ways to Get More Comments
• How to Create a Facebook Ad Campaign to Attract Quality Fans Engage an Inactive Fan Base and Sell Your Programs and Services.
• Understanding Facebook Insights.

Linkedin Marketing:

• How to build your professional identity on LinkedIn?
• How LinkedIn works?
• How to rank yourself on the Linkedin 1st page of your niche?
• How to develop your network?
• Build your company identity on Linkedin.
• Utilize the power of Linkedin groups.
• Privacy setting.

Twitter Marketing:

• Setting up your Twitter account.
• How to promote your Twitter account?
• Biggest mistake!
• Twitter VS. Facebook.
• Most important tools.

YouTube Marketing:

• Maximize YouTube Video Marketing.
• YouTube Advertising.
• Tube-Tracker.
• YouTube and Google

Pay Per Click Marketing

•   Key PPC concepts
•   Strengths of Pay Per Click
•   Keyword Research
•   Google PPC
•   Research Tools
•   Search Campaign Process
•   Ad Copy
•   Landing Pages
•   Targeting
•   Budgets
•   Scheduling
•   Display Networks
•   Ad Centre
•   Campaign Management
•   Conversion Metrics: CPA, CTR
•   Conversion Tracking

Search Engine Optimization

•   What is SEO
•   Why do you need SEO?
•   The current SEO landscape
•   How people search
•   Overview of Keywords
•   Making your web site search engine friendly – using meta tags
•   Google Webmaster Central Developments
•   Linking Strategies
•   Innovative techniques for building inbound links
•   Video Optimization
•   Overview of Terminology
•   Optimizing your Web Site
•   Creating Content
•   Developing a Link Strategy
•   Top 10 SEO Tips
•   What not to do
•   How to use Blogging as an SEO tool