- Location: Acist Skillnet, Grand View House, Ennistymon Road, Lahinch, Co. Clare.
- Duration: 2 Days
Course details
Learners will be able to apply technical skills they have learnt to competently measure the success of their digital marketing plan using various analytical tools.
Course Content:
- Identify digital marketing strategies
- Outline the stages of analysis, development,implementation and control of digital media campaigns
- Identify e-tools to include social media marketing,blogs, rich media, email marketing, search engine optimization SEO, online advertising and their application to digital marketing campaigns.
- Develop customized digital marketing campaigns to include the use of e-tools.
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking to measure their effectiveness.
Learning Outcomes:
- Outline the unique characteristics of the web as a marketing medium
- Outline the stages of analysis, development, implementation and control of digital marketing campaigns
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
- Choose appropriate e-tools to implement a digital marketing strategy
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
Course Assessment:
- This QQI level 5 course will be assessed through Project which is worth 50% & Portfolio 50%
Course Requirements:
- Learners should have QQI level 4 qualification on the National Framework of Qualifications.
Course Location
About ACIST Skillnet
ACIST Skillnet provides subsidised training to private sector companies based mainly but not limited to the Mid-Theyst Region of Ireland. This Skillnets network was founded in 2006 and has trained over 5000 people in a range of disciplines but particularly focussing on the Tourism sector. They provide off the shelf courses to companies and also develop training specifically designed for business needs. Training is provided for all levels of employees.
ACIST Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. Funded from the National Training Fund through the Department of Education, Training and Skills. Skillnets funds and facilitates training through over 80 networks of private sector companies, in a range of sectors and regions.
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