Digital Marketing & Social Media

On completion of this module the candidate will be able to:

• Understand key concepts of digital marketing, including advantages, limitations and planning.

• Understand various web presence options and how to select appropriate keywords for search engine optimization.

• Recognize different social media platforms, and set up and use common platforms.

• Understand how effective social media management assists in promotion and lead generation.

• Use a social media management service to schedule posts and set up notifications.

• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.

• Understand and use analytics services to monitor and improve campaigns.

What are the benefits of this module?

• Covers the key skills and main concepts relating to digital marketing.

• Certifies best practice in digital marketing.

• Developed with input from computer users, subject matter experts, and practicing digital marketing professionals from all over the world. This process ensures the relevance and range of module content.

COURSE DETAILS

Digital Marketing Concepts

• Key Concepts

• Planning

Web Presence

• Web Presence Options

• Website Considerations

• Search Engine Optimization

Social Media Setup

• Social Media Platforms

• Social Media Accounts

Social Media Management

• Social Media Management Services

• Marketing and Promotion Activities

• Engagement, Lead Generation and Sales

Online Marketing and Advertising

• Online Advertising

• E-Mail Marketing

• Mobile Marketing

Analytics

• Getting Started

• Web Analytics

• Social Media Insights

• E-Mail Marketing and Online Advertising Analytics