Course details
This course provides comprehensive training in Digital Marketing, covering essential topics such as SEO, PPC advertising (including Google AdWords and social media ads), social media marketing, email marketing, content optimization, and digital strategy planning. Participants will learn to assess and enhance digital media effectiveness, refine marketing strategies, and leverage key platforms like Facebook, Twitter, LinkedIn, and Google Analytics to achieve business objectives effectively.
Learning Outcomes:
- Create and/or improve a strategy for measuring and improving digital media effectiveness
- Review current approaches and identify areas for improving performance
- Understand SEO, PPC marketing (Google AdWords, LinkedIn Ads, Facebook Ads)
- Utilize social media effectively (Facebook, Twitter, blogging, etc.)
- Implement online advertising strategies (ad networks, behavioral targeting)
- Optimize email marketing campaigns (including deliverability)
- Enhance site content and copywriting skills
- Develop and execute digital marketing strategy and planning
Course Content:
Digital Marketing Overview
- Introduction to digital marketing strategies and channels
- Understanding the importance of online presence and customer engagement
Search Engine Optimization (SEO)
- Techniques to improve website visibility on search engines
- Keyword research, on-page optimization, and link building strategies
Google AdWords - Search Engine Marketing | Display Advertising
- Creating and managing effective AdWords campaigns
- Utilizing display advertising for targeted audience reach
Google My Business (Google+ Local & Google Places)
- Optimizing local business listings on Google
- Connecting with local customers through Google Maps and search results
Inbound Digital Marketing Concepts and Implementation
- Attracting and retaining customers through valuable content
- Lead generation and nurturing strategies
Social Media Marketing
- Developing social media strategies for platforms like Facebook, Twitter, LinkedIn, and Google+
- Content creation, engagement techniques, and advertising on social media
Video Marketing - YouTube
- Leveraging YouTube for video content marketing
- Video SEO, channel management, and audience engagement strategies
Facebook & LinkedIn Advertising
- Advertising strategies on Facebook and LinkedIn
- Targeting options, ad formats, and campaign optimization techniques
Email Marketing
- Building effective email marketing campaigns
- Email list management, segmentation, and performance metrics
Google Analytics - Track your success
- Introduction to web analytics with Google Analytics
- Analyzing website traffic, user behavior, and campaign effectiveness
Eligibility / Requirements
Educational Qualification: High school diploma or equivalent. Computer Literacy: Basic understanding of using computers, internet browsing, and proficiency in using office productivity tools like Microsoft Office.Language Proficiency: Proficiency in English language will be required to understand lectures, assignments, and discussions.Interest and Motivation: A strong interest in digital marketing and motivation to learn new skills in digital platforms and strategies.
Job roles this course is suitable for:
Manager IT Project Management , Business Leader - Marketing , Social Media Expert , Digital Marketing Specialist/Manager , SEO Specialist/Manager , PPC Specialist/Manager , Social Media Manager/Specialist , Content Marketing Manager/Specialist , Email Marketing Specialist/Manager , Digital Marketing Analyst , Marketing Automation Specialist , E-commerce Specialist , Freelancer/ConsultantAbout Easy Learn Training Institute
EASY LEARN TRAINING INSTITUTE is a leading professional development center, renowned for its innovative approach and excellence in human capital development. Based in Dubai, we specialize in providing world-class corporate training solutions, language training in English, and top-tier IT skill development. Our diverse range of courses includes language proficiency programs such as IELTS and TOEFL, competitive academic training for GRE and GMAT, and various computer certifications—all delivered by our expert instructors.
At EASY LEARN TRAINING INSTITUTE, our focus is on experiential learning, ensuring that students and clients gain practical, hands-on skills that are both applicable and retainable. Our impactful corporate training solutions have successfully supported numerous respected companies, and our reach continues to grow.
We are committed to fostering career growth by offering comprehensive training across multiple disciplines. Our team of qualified Master Trainers travels throughout the region, bringing high-quality training directly to students and professionals at all levels. At EASY LEARN TRAINING INSTITUTE, we are dedicated to shaping futures and building careers.
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