Digital Marketing

Course details

This course provides comprehensive training in Digital Marketing, covering essential topics such as SEO, PPC advertising (including Google AdWords and social media ads), social media marketing, email marketing, content optimization, and digital strategy planning. Participants will learn to assess and enhance digital media effectiveness, refine marketing strategies, and leverage key platforms like Facebook, Twitter, LinkedIn, and Google Analytics to achieve business objectives effectively.

Learning Outcomes:

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Understand SEO, PPC marketing (Google AdWords, LinkedIn Ads, Facebook Ads)
• Utilize social media effectively (Facebook, Twitter, blogging, etc.)
• Implement online advertising strategies (ad networks, behavioral targeting)
• Optimize email marketing campaigns (including deliverability)
• Enhance site content and copywriting skills
• Develop and execute digital marketing strategy and planning

Course Content:

• Digital Marketing Overview

  • Introduction to digital marketing strategies and channels
  • Understanding the importance of online presence and customer engagement

• Search Engine Optimization (SEO)

  • Techniques to improve website visibility on search engines
  • Keyword research, on-page optimization, and link building strategies

• Google AdWords - Search Engine Marketing | Display Advertising

  • Creating and managing effective AdWords campaigns
  • Utilizing display advertising for targeted audience reach

• Google My Business (Google+ Local & Google Places)

  • Optimizing local business listings on Google
  • Connecting with local customers through Google Maps and search results

• Inbound Digital Marketing Concepts and Implementation

  • Attracting and retaining customers through valuable content
  • Lead generation and nurturing strategies

• Social Media Marketing

  • Developing social media strategies for platforms like Facebook, Twitter, LinkedIn, and Google+
  • Content creation, engagement techniques, and advertising on social media

• Video Marketing - YouTube

  • Leveraging YouTube for video content marketing
  • Video SEO, channel management, and audience engagement strategies

• Facebook & LinkedIn Advertising

  • Advertising strategies on Facebook and LinkedIn
  • Targeting options, ad formats, and campaign optimization techniques

• Email Marketing

  • Building effective email marketing campaigns
  • Email list management, segmentation, and performance metrics

• Google Analytics - Track your success

  • Introduction to web analytics with Google Analytics
  • Analyzing website traffic, user behavior, and campaign effectiveness