Digital and Social Media Marketing

Course details

Digital Marketing is one of the areas where the rising demand for skilled staff consistently exceeds supply. This course will equip students with Web 2.0 skills and social media marketing know-how. Students will learn how to develop an integrated marketing approach, using both traditional and online techniques, to successfully market a business idea.

Course Requirements

Suitability for this course will be assessed at interview

Persons entitled to, or dependants of persons entitled to, the following are deemed eligible for free tuition under BTEI funding:

• a medical card;
• an unemployment payment;
• a means-tested welfare payment;
• a Family Income Supplement Payment

Please note that continued welfare payment is subject to satisfying the conditions of the Department of Social Protection.

Course Modules

This integrated programme offers the opportunity to acquire a full QQI level 5 award in eBusiness (5M0828) over a planned two year timeframe, beginning in September 2015.

Modules include:

Year 1:

• Web Authoring
• Digital Marketing
• eBusiness
• Communications

Year 2:

• Entrepreneurial Skills
• Work Experience
• Desktop Publishing
• The Internet