Digital and Social Media Marketing

Course details

Introduction

Businesses are recognising that traditional marketing methods are not enough to reach consumers in the digital age. Social Media Marketing, Search Engine Optimisation, Paid Search Marketing and Blogging are enabling organisations to manage and analyse web traffic, make sales conversions, listen to customers, engage in online branding etc.

This course combines business and internet skills which are fundamental to starting an online business or gaining employment in sales, marketing and/or e-commerce. There is a practical hands-on approach in the delivery of this course.

Core Elements

Practical Modules

• Digital Marketing (Google Analytics, AdWords, Search Engine Optimisation, Social Networking, Blogging, Twitter)
• Web Design (HTML, CSS, Dreamweaver, WordPress, Javascript)
• Spreadsheets
• Work Experience

Marketing/Business Modules

• Entrepreneurship
• Sales and Marketing Management
• Business Management
• Leadership

Learners will gain the knowledge and skills to:

• Develop, create and run a live advertising campaign with Google AdWords
• Evaluate campaigns using Google Analytics
• Develop social media campaigns and viral video campaigns
• Design and update websites to represent an organisation or market a product
• Manage online activities to support and drive traffic to websites
• Create and implement a combined digital marketing strategy for website
• Develop strategic marketing campaigns
• Devise and implement spreadsheet budgetary solutions for marketing campaigns

Support Elements

• Study Skills
• Enterprise Workshops
• Career Advice and CV Preparation

Entry Requirements

• Applicants should have a QQI level 5 Business or IT qualification of equivalent.

Others including Mature Students

• Applicants without the entry requirements are welcome and will be assessed individually.