Digital Advertising/Sales - Target Groups Psychology Atton Institute

Price: USD 2,287

Duration: 2 Days

Course details

Course overview

In the modern realities, Digital Advertising and Sales have to be seen together. They pursue the same goal - to increase revenue, and being together they make it happen. To achieve the best outcome, the component of understanding your customer is to be included, and the way to succeed with it is by mastering the knowledge in psychological aspects of clients' behaviour.

This Atton Institute course is designed to help business owners, managers and digital marketing media and sales professionals at all levels to take the profound look into the relations of digital advertising, sales and present-day customers psychological aspects. Course participants study the major digital platforms in terms of marketplace and importance of each and the related marketing opportunities whereby these are seen and evaluated from customer`s standpoint and associated psychology elements of your target groups and how to achieve maximum sales results.

Beside the main topics, participants cover truly specific points that help them to grow professionally. These include:

Have expert view on the Digital Advertising and Sales psychology
Understand how to utilize the digital market media potential
Know how to build impactful targeted digital marketing campaigns
Learn the useful nuances and facts about clients` psychology
Reveal the insights of the current and upcoming trends

Course Content

Fundamentals of Digital Advertising targeting and Sales in the present environment
Expert overview of prospects of Digital Marketing media scenery evolution
Digital vs. traditional Media & Sales and changing consumer buying behavior
Understanding & analyzing Digital Market opportunities and risks
Digital Marketing Technologies as the multichannel to new and existing customers
Understanding of the Potentials of digital technologies to advance your marketing
Where technologies have its limits - the potential risks of Digital Transformation
Available Marketing Channels Tools for campaigns initiation and tracking
Digital ads Types & Formats - Understanding and Setting Your Marketing Campaign
Analyzing Digital Marketing Campaign Metrics and Results Assessment
Creating successful Digital Content for exceptional results in Marketing and Sales
The future of the Digital Marketing Media and related opportunities and challenges
Expert view on the Client Psychology in the Digital environment
Developing marketing ideas & strategy based on psychological insights
Best practices for Digital Advertising and Sales - how to hear and interact with customers
Summarizing the course knowledge and key takeaways for your particular objectives

What will you gain

On the course training sessions of Atton Institute participants study and reveal the best practices on how to:

Understand how digital media has changed customers' decision-making process
Utilize and apply techniques for understanding what drives clients' needs
Study how skills in the online advertising and sales can skyrocket your career
Identify online ad formats and possess experts' tips on how they work at best
Reveal best practices on how to use psychology to boost sales performance
Adapt sales approach to suit today's digital market standards and challenges
Know how social channels can be used to amplify targeted marketing efforts
Explore how mobile internet results in new marketing & sales opportunities
Apply best practices and techniques for tracking and optimizing campaigns
Learn how the data in digital marketing & psychology helps you at your workplace
Increase the results with high-value psychology - adjusted advertising solutions

Updated on 17 October, 2019

Job roles this course is suitable for:

Sales & Marketing Professionals , Business Development Team Members , Team Leaders & Supervisors , Marketing managers , Brand managers , Business owners , Sales managers , Digital Advertising Professionals , Public Relations Professionals

About Atton Institute

Atton Institute is the licensed provider of the specialized professional courses and trainings and its administrative office is located in Dubai, the UAE. The Institute offers wide-ranging schedule of professional courses and trainings in all major segments of professional education.
All Atton courses are tailor-made under the unique Atton Learning Methodology which guarantees our students the path to obtain professional skills in the fast and easy way. Our courses are intended for staff, management, and business owners along with the personnel of government authorities and organizations.
Atton Institute has the superior set of expert guidelines which are stringently applied within each and every module of our courses and trainings. Our academic team has prepared the full range of courses which represent essentially all key elements of professional education.
Our instructors / lecturers are carefully selected, are highly proficient, and deliver to our students the highest level of professional education, refined to perfection.
Our core aim – within the cooperative work of our trainers and students, to apply the best personnel development professional standards at all levels of commercial and non-commercial entities in the UAE and globally.
Join the Community of True Professionals.
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