Developing and Managing Strategic Marketing Plan

Course details

Developing a Marketing Plan
In essence, a marketing plan is no less than the blueprint by which the business will achieve its goals and targets. Effective marketing planning means considering the organization’s current position, strengths, weaknesses and opportunities, in order to isolate key objectives. After which, a strategy can be devised for making it happen. Effective marketing isn’t something that happens by accident. You need to gain the strongest possible understanding of your target audience, before it becomes possible to create powerful marketing messages. The more you invest in creating a detailed marketing plan, the greater the likelihood of its successful implementation.
This inspiring tutorial has been designed for business owners, managers and anyone working in a sales or marketing capacity. Study a detailed breakdown of the effective marketing plan, along with how to identify viable marketing strategies, gaining maximum value for money and generating the best possible ROI. Explore the top 10 strategies for success, along with a simplified marketing plan for smaller budgets, the four most important rules for establishing your budget and how to manage your finances proactively.

Objectives
Discuss how to create and launch a social media marketing plan
Programme Content
Topics:
Creating a Marketing Plan
Bringing it All Together
Identifying Marketing Strategies
Getting the Most Bang for Your Buck
Top Ten Strategies for Success
A Simple Marketing Plan for Small Budgets
Four Rules for Establishing Your Budget
Managing Your Budget
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 23 October, 2017