Developing and Implementing a Social Media Strategy Informa Connect Middle East
Price: AED 13,205
Instructor led live virtual classroom online. Classes may be individual or in group.

Course details

Course Overview
This course combines theory, practice and lots of relevant examples, to quickly and effectively improve your presentation skills. There will be a powerful combination of key learning techniques including critical observation, practical exercises and videotaped practice sessions. The course is focused on both theory and practical experience to quickly and effectively improve participants' presentation skills.

What will I learn?

  • Your Online Strategy
  • Search Engines
  • Google
  • Your Website
  • Blogs
  • YouTube
  • Videos
  • Success With Videos On YouTube
  • Audio-Video Communication
  • LinkedIn
  • Twitter
  • Facebook
  • Other Social Media

Who is this course for?
This course is designed for anyone involved in marketing or responsible for the online strategy for their business. It is particularly relevant to entrepreneurs and small business
owners who want to build their brand and online presence.


How will I benefit from taking this course?

  • Understand the reasons and benefi ts of having a social media strategy
  • Realise why your website is your most powerful attraction tool online
  • Learn how to dominate the fi rst page of Google
  • Understand the power of article marketing
  • Apply business strategies using blogs, Facebook and Twitter
  • Understand how and where to use video marketing: YouTube is now the second biggest search engine on the internet
  • Connect with potential clients using LinkedIn
  • Understand mobile media and its marketing strategies in business
Updated on 01 May, 2018

About Informa Connect Middle East

Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.

The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.

Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.

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