Developing And Communication Your Fashion Brand ESMOD Beirut
  • Price LBP 400,000
  • Duration 15 Hours
  • Location Rustom Basha Street - Ain El-Mreisseh Beirut - Lebanon
Objective:
Put into perspective the ideation to conceptualization of a fashion or lifestyle business through research, strategy, planning and marketing.
Modules:
Business narration
Current market trends
Understanding the local market
External and internal environment assessment
Competitive analysis
Situational analysis
The blueprintMarket segmentation
Positioning statement
The marketing mix
Branding and brand identity development
Stakeholders
Range development
Communication strategies and promotional mix with a focus on digital communications
Retail environment

In 1841, Alexis Lavigne, the French inventor of the couture mannequin and the supple measuring tape, was the first person to open a school in the world of fashion.

Today, ESMOD has become the worldwide leader in fashion education. In France, as Theyll as across the globe, ESMOD has developed a high level of training that is equally technical and artistic.The criteria of student profiles are more and more complete: computer skills, full knowledge of new textiles, and development of different cultural materials through marketing skills including an international aspect.

See all ESMOD Beirut courses

Contact information not available.

Courses you can instantly connect with...
The World of Fashion ESMOD Beirut Visual Merchandising ESMOD Beirut Visual Merchandising And Store Coordination ESMOD Beirut

Is this the right course for you?

Rate our content

Didn't find what you were looking for ?

or