Price: USD 400
- Duration: 15 Hours
Course details
Objective:
Put into perspective the ideation to conceptualization of a fashion or lifestyle business through research, strategy, planning and marketing.
Modules:
Business narration
Current market trends
Understanding the local market
External and internal environment assessment
Competitive analysis
Situational analysis
The blueprintMarket segmentation
Positioning statement
The marketing mix
Branding and brand identity development
Stakeholders
Range development
Communication strategies and promotional mix with a focus on digital communications
Retail environment
Updated on 08 November, 2015About ESMOD Beirut
In 1841, Alexis Lavigne, the French inventor of the couture mannequin and the supple measuring tape, was the first person to open a school in the world of fashion.
Today, ESMOD has become the worldwide leader in fashion education. In France, as Theyll as across the globe, ESMOD has developed a high level of training that is equally technical and artistic.The criteria of student profiles are more and more complete: computer skills, full knowledge of new textiles, and development of different cultural materials through marketing skills including an international aspect.
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