Develop a Winning Employer Brand to Attract and Retain Top Talent (HR-RS-501E-1)

Course details

Course Objectives

The course aims at providing participants with the knowledge to develop, communicate and sustain a winning employer brand to attract, engage and retain top talent. It addresses skills in determining strategies in designing employee value propositions that are anchored upon an organization’s purpose and values, aligned to its business processes and needs of current and target employees.

Course Outline

• Methodologies for analyzing the competitive scenarios for the employer branding
  
• Developing strategies to enable a compelling employer branding
  
• Defining and designing an organization’s employer value propositions
  
• Communicating, reviewing and refining the employer brand for sustained impact