Course details
In an environment where many companies have lost sight of the real meaning of customer relationship management (CRM), it's critical to remember what CRM is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.
COURSE CONTENT
- Overview and Introduction to
- Foundation & Architecture of myERP CRM
- myERP CRM Analytics
- myERP CRM Marketing
- myERP CRM E-Commerce
- myERP CRM Channel Management
- myERP CRM Sales
- myERP Interaction Center
- myERP Service
- myERP Field Applications (with focus on Mobile Service)
- myERP CRM for Industries
- Integration with other MyERP suite of modules
CRM Base Customizing
- CRM Basic data & Customizing settings for these objects:
- Business partner
- Organizational model
- Territory Management
- Product master CRM Business Transactions
- Overview of generic functions in business transactions
- Activity Management (including Activity Journal and Groupware Integration)
- Transaction type and item category customizing for these objects.
- Middleware settings:
- Middleware connections to R/3, APO and CRM
- CRM Business Partner - CRM Middleware
- CRM Middleware ? Sales and Billing
- Basic concepts of CRM middleware
- Replication administration
- Monitoring & error handling
Implement? Customer Interaction Center?
- Architecture landscape
- Agent functions and processes in the IC
- Define CIC Profile and Customer-Specific Workspaces
- Define Front-office framework
- Component Configuration
- Action Box Configuration
- CTI Configuration
- Client Implementation Case Study - Live Exercise
Implement Internet Sales
- Architecture and landscape
- Set up logical system and connection with OLTP R/3 and APO
- Configuration of the CRM Server ? Base Customizing
- Configuration Web Application
- Creating Product catalogs
- Publication of Product Catalog content
- Create Internet User for order processing
- Sales Transactions using ?Internet Sales?
- Web Shop Maintenance
Implement CRM Marketing
- Opportunity Management
- Activity Management
- Marketing Planning and Campaign Management (Marketing Planner, Product Selection, Partner Functions, Generic Actions, Campaign Execution)
- Marketing Calendar
- Customer Segmentation
- External List Management
- Lead Management
- Marketing Analytics
Course Location
About ADT Technosoft
We would like to introduce ADT Technosoft as a leading education and career service provider institute for training of various professional and high-end ERP courses. ADT always focus on the needs of ERP (enterprise resource planning) based industrial corporate and minimizes the gap between the knowledgeable skilled professionals by placing the right professionals at the right place. Besides ERP solutions and training we also offer a wide range of technical and application courses to promote and enhance a wide spectrum of variety skill within our professional community
ADT pervasively focuses on new ways of business combining IT innovation and adoption of new technology while also leveraging an organization's current IT assets. Our goal is to provide an exceptional and consistent customer experience with all channels across whole industry depending upon specific processes.
See all ADT Technosoft courses- INR 1,112
INR 21,676Duration: Upto 3 Hours - CRM – Customer Relationship Management Course LineINR 1,959
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