Customer Loyalty

Course details

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities, and bring even more customers. In short, you build customer loyalty by treating people the way they want to be treated.

This course will begin discussions by explaining the Loyalty Business Model. The course includes discussions on the Basic Loyalty Model, Service Quality Model, Expanded Model, and some examples of Customer Loyalty Incentives.