The programme is designed for business unit heads, functional heads, heads of strategic planning, and CEOs of single business organizations.


  • Understand process for development of customer centric and market focused business strategies.
  • Shift the focus of strategy development process from "inside-out" to "outside-in".


  • Role of consumer/customer insight and market understanding in business strategy development.
  • Frameworks and tools for developing consumer/customer and market insights relevant to business strategy.
  • Process and frameworks to leverage the insights for developing business strategy.
  • Discuss the applicability of the above in diverse business contexts.

We_They was founded in 1988 with the aim of providing first class training and consulting services, enabling our clients to improve and sustain a valuable competitive advantage, hence, making a positive contribution towards their success. Working closely with national and multi-national companies, we offer global experience coupled with practical, local expertise.  

We aim to deliver innovative yet practical business solutions, from concept formation to implementation and evaluation. BLI’s depth of service and global reach translates into seasoned knowledge for tailoring our services to our clients’ specific needs. 

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