- Payment Terms: Enquire
- Locations: Dubai Riyadh Istanbul England - United Kingdom Kuala Lumpur Singapore Barcelona Manhattan - United States
- Duration / Course length: 5 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Introduction:
This course is designed for marketing, sales, and customer experience professionals who want to leverage data analytics to enhance customer engagement, optimise campaigns, and drive business growth. Delegates will learn advanced customer segmentation, behavioural analytics, and ROI measurement techniques.
Course Outcomes:
Use data analytics to improve customer acquisition and retention
Develop data-driven marketing campaigns
Implement advanced customer segmentation and targeting
Measure marketing ROI using analytics tools
Enhance customer experience with predictive modelling
Apply sentiment analysis and social media analytics
Optimise pricing strategies through data insights
Automate personalised marketing with AI
Use A/B testing to refine marketing strategies
Develop dashboards for real-time marketing performance monitoring
Who Should Attend:
Marketing, sales, and customer experience professionals aiming to use data analytics for campaign optimization and business growth. Past delegates have included:
\n
Marketing Data Analyst
CRM Campaign Manager
Digital Marketing Specialist
Customer Insights Analyst
Course Topics:
Foundations of Data Analytics
Introduction to data analytics and its business impact
Key data types and sources within organisations
Fundamentals of statistical analysis
Overview of analytics tools and technologies
Data Visualisation and Communication
Principles of effective data storytelling
Designing impactful visual dashboards
Tools for data visualisation ( Power BI, Tableau)
Best practices for presenting data-driven insights
Predictive Analytics and Forecasting
Introduction to predictive modelling techniques
Business forecasting using time series analysis
Understanding machine learning in forecasting
Case studies on predictive analytics in decision-making
Customer Behaviour and Segmentation Analytics
Data-driven customer profiling and segmentation
Predicting customer churn and retention strategies
Sentiment analysis and text analytics in marketing
Case studies on customer analytics success
Marketing Performance Optimisation
A/B testing and marketing experimentation
ROI measurement using data-driven insights
Personalisation and AI-driven marketing automation
Real-time analytics for campaign optimisation
Eligibility / Requirements
N/A
About LCT International
LCT International is a premier provider of executive education, delivering world-class training and consultancy solutions to international governments, corporations, and professionals worldwide. With a legacy of excellence, innovation, and impact, we help professionals and organizations develop the skills, strategies, and leadership capabilities needed to thrive in today’s dynamic global economy.
Our programs are designed to bridge the gap between theory and practice, ensuring that every learning experience translates into real-world success. Whether you’re a senior executive, aspiring leader, or organization seeking to upskill your workforce, LCT International provides cutting-edge training tailored to your specific needs.
Why Choose LCT International?
- Global Recognition & Expertise – With a strong legacy in professional development, we have trained leaders from over 500 organizations across 100+ countries, making us a trusted name in executive education.
- Tailored Learning Solutions – Our programs are designed to meet the evolving needs of industries, ensuring practical, results-driven learning that enhances careers and strengthens organizations.
- Industry-Leading Faculty – Learn from renowned experts and practitioners with decades of experience in leadership, finance, HR, operations, and strategic management. Our trainers bring real-world insights and case studies to every session.
- Flexible Training Formats – Whether you prefer onsite sessions in global locations, immersive executive retreats, or live virtual training, we offer seamless learning experiences that fit your schedule.
- A Legacy of Excellence – Formerly London Corporate Training (LCT), we have evolved into LCT International, reinforcing our commitment to expanding global access while maintaining our rich heritage of quality education. This transition reflects our continued dedication to offering enhanced learning experiences that cater to professionals worldwide.
- Practical & Impactful Learning – We go beyond theoretical training by integrating interactive workshops, real-world case studies, and hands-on simulations, ensuring that participants can apply what they learn immediately in their professional environments.
Our Areas of Expertise
- Leadership & Strategic Management – Executive leadership, corporate strategy, decision-making, and change management
- Finance & Banking – Financial risk management, corporate finance, investment strategies, and international banking
- Human Resource Management – Talent management, organizational development, performance management, and employee engagement
- Operations & Project Management – Agile project management, supply chain optimization, and operational excellence
- Marketing & Business Development – Digital marketing, brand management, customer experience, and market expansion strategies
- Public Sector & Government Training – Policy development, governance, and regulatory compliance
At LCT International, we don’t just teach – we transform careers, empower professionals, and drive organizational success.
Take the next step in your professional growth!
See all LCT International coursesIT, Computing and Technology Related Questions
Enquire about this course
You may add more courses here,
your list will be saved.
