Objectives :

  • That can each participant at the end of the program to identify:
  • The concept of customer relationship management, and how to implement a strategy for managing customer relationships, as well as how established focus on the client and the interest in him to keep his loyalty.
  • And it will also recognize the quality of service and the quality system and management of this system will also recognize the dimensions of quality of service.

Contents :

  • CRM
  • general framework for measuring CRM
  • Digital technology and manage customer relationships
  • Introduction to quality banking system
  • Quality Management concept in banking services. 
  • quality banking service levels 
  • quality assurance banking services 

The Central Bank of Jordan began in 1965 to study the necessary means of setting up a team for theoretical and practical training aimed at promoting human cadres of the banking and financial sector and study its employees needs and satisfy their desires to advance their scientific and practical abilities . These efforts culminated in the creation of the Institute of Banking Studies in accordance with Article (37) Paragraph (d) of the Central Bank of Jordan Law and in accordance with the Institute,s Articles of Association No. (69) issued on 1970. The Institute   was   officially   inaugurated on   October 9, 1971 and was housed then at the Central Bank,s premises.

In the early 1990,s , the  Institute  witnessed a new stage ; the construction of the Institute,s permanent   headquarter   in  Tla,a  Al  Ali ,  a suburb of the capital  Amman . The complex was constructed on an eight dunums plot of land and comprised of administration units, academic and training activities halls, library, laboratories, cafeteria, health clinic and a multipurpose hall. Also , the Institute has two branches, one in Irbid and the other in Aqaba.  The purpose of  these  branches is to widen the distribution of academic and training activities conducted  by the Institute to cover the various regions of the Kingdom.

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