Crisis Management & Communications

Course details

In times of crisis, organisations must be responsive, not reactive, organised and effective in communicating with stakeholders. In this course, we start by defining crisis communication and then empower you to learn what to communicate, to whom, and by when in any instance.

Delegates learn how to be proactive in advance of any crisis and reflective post-crisis and are empowered with tools, templates, action plans and actual role playing to develop their ability to be effective and efficient in crisis communications. The course, operated in a workshop setting, includes case studies, stakeholder identification, and best practices for message creation and delivery to ensure great results for the organisation.

Key Areas Covered On This Course

• Crisis dynamics: lessons for how crises originate and develop
• Stages of crisis communication and escalation protocols
• Key ingredients and approaches to formulating a crisis communication strategy
• Identifying the Team and their roles: Who does what in a crisis?
• Coordination with top management and other departments
• Crisis communication response systems and protocols best practice
• Create crisis resources such as manuals and online platforms
• Create decisive crisis messages and holding statements
• Case studies: examples and consequences of strong and weak crisis communication in practice
• Simulation and training
• Engage confidently with journalists and in social media during a crisis