Price: TBA

Course details


  • Provide managers with the requisite knowledge and understanding of the entrepreneurial process and the initial phases of developing the business idea.
  • Help managers recognize their innate create potential and understand the role of courage in developing and implementing new ideas and approaches in business problem-solving.
  • Develop managers’ abilities to generate and evaluate a large amount of innovative ideas when confronted with a task or problem.
  • Identifify creative blocks and learn to apply a variety of techniques for overcoming obstacles in creative problem-solving.
  • Assume different roles in successfully managing the creative process, both at the individual and group levels.


™Module 1

  • The Entrepreneurial Process
  • What is Creativity?
  • Theories of Creativity & Innovation
  • The Creative Process

™Module 2

  • Understanding and Identifying Opportunity
  • Windows of Opportunity
  • Evaluating Opportunity

™Module 3

  • Left & Right Brain Thinking
  • Convergent and Divergent Thinking
  • Looking at Problems Differently
  • Breaking Patterns

™Module 4

  • Individual and Group Creativity
  • Creative Abrasion
  • Managing Risk
  • Embracing Failure

™Module 5

  • Growing the Solution
  • Selling the Idea
  • Developing viable products and services

Course Location

About National Management Institute

Ministry of Planning and Administrative Reform is the prime champion to support the foundation & establishment of the We_They.

The We_They of the Arab Republic of Egypt has been established with a mind set to be a Regional Development Consultant & an implementation arm in the areas of human capital development, administrative capacities development & information technology professional services.

We_They operates as a profit oriented organization while promoting Excellence within the government, private sector’s and the entire MENA region. We_They has established strong ties and relationships with accredited organizations and specialized entities that are internationally recognized. Such network of relations, complements We_They offerings with a wide spectrum of products, services & knowhow's that can be delivered to serve the performance improvement cause of businesses & e-government essentials / capacities (equally). 

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