Creative Thinking and Innovation Etisalat Academy
  • Locations: Dubai
  • Duration: 2 Days
  • Call: +971 4 2753240

    Course details

    Theories abound about innovation and the brain, but one thing is clear - every man-made object on the planet started with a thought; an idea leading to greater expansion. One barrier to this process of creativity and innovation is not 'realising' the potential power of our brains. I'Ve have this wonderful natural 'computer' with its 100 billion cells, and yet, on average ive only use 1 or 2 percent of its capacity. Why is that? One reason is that vve are never really taught how to get the best out of our brain. IVe all of us have the capacity for genius, but it does require us to learn how to use our brains -to make a stronger connection with our subconscious and ask some searching questions.

    The course will provide invaluable business and life skills of drect relevance to personal and business achievement.. It will equip you with the tools and techniques you need to make the innovative leaps that con enrich your life and those around you.

    Expected Accomplishments

    • Learn how from an early age vve are 'conditioned' to be less creative, and how we can correct this
    • Learn the theory of creative thought (De Bono) and how to engage our creativity more readily.
    • Leom of the 8 (Some soy 9!) intelligences model, and why it is the key to genius.
    • Discover the path to the subconscious, and why it is here that our creative ability is determined.
    • Understand Creativity models such as Guilford and Wallas
    • Learn the importance of creating a ’refuge'or 7hink Tank'for generating creative ideas in business.
    • Learn some of the ‘risks' associated with creativity, and how vve might mitigate them.
    • Learn why the technique of BPR (Business Process Re-engineering) 'fosters' innovation
    • How to use the F-1 model to creatively solve a problem
    • Learn why there is a natural tendency for businesses to unwittingly undermine the creative process
    • Understand the creative role in work teams, and how to recognise and nurture creative talent.
    • Learn the meaning and value of 'synergy' in generating creative solutions

    Course Outline

    • The Brain- An owner's Manual.
    • Creativity. What is it?
    • Our amazing brain
    1. Early years
    2. The 'my-tel' Processor
    3. Sensory Re presen to tion
    4. Inpidual Assessment
    5. Conscious and subconscious thought
    6. The power of the subconscious
    7. The creation of reality
    • External Influences on Creativity
    1. Early years
    2. Environmental impact
    3. School, Work
    4. Social networks
    • The 8 Intelligences Model
    • Individual Assessment
    • Right, Left. and Whole Brain Theory
    1. Assessment
    2. Understanding
    3. Controversy
    • Creativity Tools and Techniques
    • Lateral thought (De Bono)
    • Unconscious Competence
    • CreativeState
    1. Values ft beliefs
    2. Creating a creative ambiance
    • Creativity Models
    1. Wallas
    2. Guilford
    • The path to the creative mind (Ericson)
    1. Preparing for the journey
    2. What to take
    3. What to do when you get there
    4. The right language
    5. Illustration: the Pendulum
    • Creativity in Action
    • AAA and Team Challenge 2
    • Think tanks
    • Creative teams
    1. Synergy
    • BPR and Innovation
    1. Concept
    2. Framework
    3. Role of Technology
    4. Risks
    5. Case studies
    • Creativity in Etisolot
    • Team Presentations
    • Alpha State Review (Ericsonian Induction)

    Who Can benefit

    • Those members of the organisation with responsibility for problem solving, generating new products and services, corporate strategy or who merely have a desire to unleash their creative potential.

    Related Training

    • Subconscious Influencing Skills
    • 4th Dimension Management: Do twice as much in half the time.


    • A practical and interactive course. Participants will be presented with concepts and relate them directly to their personal circumstances and those of the organisation.


    • Experience of other courses in the group* is an advantage, though not essential The Course stands on its own merits.

    Course Location

    About Etisalat Academy

    We_They is the largest single-source business and telecom training solutions provider in the Middle East. For 30 years we have been providing training consultancy and human capital development services to telecoms, government agencies, oil & gas companies, financial institutions and organizations across all industries and business sectors.

    We provide training and development programs ranging from cutting-edge technology courses in 3G, WiMAX, VoIP or IPTV, to career-changing leadership masterclasses, strategy workshops and business management seminars.

    Based in the UAE and operating a 1.2 Million square feet training facility in Dubai, our partner network spans two continents and delivers world class training solutions to customers in over 28 countries in GCC and MENA regions.

    We help organisations to:

    • Develop effective leaders, managers and team members
    • Discover and overcome competency gaps
    • Measure and improve performance
    • Build teams and improve communication
    • Recruit and retain talent
    • Build a knowledge culture
    • Create an organisation-wide competency framework
    • Stay competitive by using cutting-edge technology
    See all Etisalat Academy courses

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