Course details
In today’s crowded business world, image is everything. With so many brands and businesses offering the same products and services, image can make all the difference. Ask yourself – what makes your organisation stand out from the crowd? What’s your unique selling point that differentiates you from your rivals? What makes your brand worthy of your target market’s attention? Getting ahead means creating a strong brand image and unleashing it on the world through the most effective channels. With a sufficiently powerful media image, it becomes borderline impossible to fail – whatever your line of work.Discover what it takes to boost your PR profile through the media with this insightful tutorial. Explore the role the media plays in a contemporary PR context, along with how to create the strongest, clearest messages for your audience. Learn how to select the right spokesperson to represent your brand, establish effective media guidelines and comprehensively use all media channels to your advantage.
Objectives
- Undrstand what is media and how it is linked to PR
Topics:
- What is the Media?
- Getting Clear on Your Message
- Media Kits
- Creating Strong, Positive Messages
- Establishing Media Guidelines
- Selecting a Spokesperson
- Approval Process
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
- Course Material
Eligibility / Requirements
No prior knowledge is required to take this course.
About CPD Courses
Who We Are
Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.
Our Aim
- Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
- Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
- Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs.
- Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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